Today we will share The 25 Best Graphic Design Books to Read in 2022. With the rise of the graphic design industry, more and more people are beginning to come into contact with graphic design, so what is graphic design? What is included?
Let's briefly introduce what graphic design is and what aspects it includes. And what industries it has been designed for, and what you can do with graphic design.
The definition of graphic design generally refers to art and professionalism, using "visual" as a means of communication and expression. Create and combine symbols, pictures, and words in a variety of ways to create visual expressions that convey ideas or messages.
Graphic designers may use professional skills in typography, visual art, page layout, etc. to achieve the purpose of the creative plan. Graphic design usually refers to the process of production (design) and the final work.
Table of Contents
The 25 Best Graphic Design Books to Read in 2022
With the development of computer technology and the advancement of printing technology, the performance of graphic design in the field of visual perception has become more and more abundant. This poses an unprecedented challenge to today’s graphic design and also provides a wider range for graphic designers. Space for development.
Technically speaking, graphic designers must not only master traditional design tools, such as brushes, drawing pens, and corresponding measurement tools but also master modern design tools such as computers and drawing software and related printing technology process knowledge. A very efficient, high-quality, and convenient tool will be widely used.
Although the development of modern technology has made design simpler and easier, the creativity and personality of the designer are still the most critical in design.
"Uneven plane" is my understanding of the effects of pictures in graphic design. Many people call it layout, composition, structure, sense of form... it's all right, I like to keep things simple. After reading a lot of good designs, many designers are pursuing the effect of "unevenness" consciously or unconsciously. That is, using various plane elements, on plane materials (such as paper, etc.), strive to stretch the visual space.
This concept of space encompasses the feeling of natural space and the feeling of contradictory space. According to the designer's hobbies, layout requirements, visual impact needs, and free choice.
There are not many people making a fuss anymore, but whether to show the feeling of natural space or the feeling of contradictory space, the techniques (or elements) used by designers are regular. There are also a lot of them together. Such as hole punching, exaggeration, shadow effect, and so on.
The graphic design generally includes the following:
- Logo design (logo design, trademark design)
- CIS design, VI design (corporate image recognition system design)
- Advertising design, advertising creative design
- Poster design, DM design (pamphlet design)
- Sample design, brochure design, picture album design
- Floor book design, annual report design
- Packaging Design
- Book illustration drawing, greeting card design, invitation design
- Newspaper and magazine layout design
- All kinds of printed matter designs and so on.
A senior colleague once used a more vivid analogy. The so-called design means that paper cannot contain fire, but people invented lanterns and let paper wrap fire. This is design. To put it bluntly, one thing seems impossible to achieve, but you can achieve it through design.
So the essence of design is to improve and solve problems. Our graphic designer is to improve and solve these problems through our own graphic professional knowledge, this is graphic design!
The above is what we are about in graphic design? What aspects are included, and which industries it is specifically designed for. After learning what graphic design can do, you can read more self-study graphic design materials here. I hope it can help those who want to enter the graphic design industry and Friends who are already engaged in the design industry.
Here we recommend the 25 best design books of all time.
1. Before & After: How to Design Cool Stuff
by John McWade
I have read some books about the knowledge of colors like the color wheel before, but I don’t seem to understand what is going on. In the process of reading this book, I feel as if I have become smarter (you can understand it!), and the reading speed has also become faster!
There are only a few pages in this part of the color wheel, but I read it many times, and then I drew the primary colors, secondary colors, and complex colors, and made a color spectrum book by myself based on the color wheel, and proceeded according to the color matching rules described in the book. Color matching exercises. I found that after I did it myself, my understanding of color was greatly enhanced. For those who are confused by color, I really recommend it.
"Before & After: How to Design Cool Stuff" is the second book on graphic design by the famous American graphic designer John McWade.
"Before & After How to Design Cool Stuff" is divided into three parts: basic knowledge of graphic design, graphic application design skills, and wonderful graphic design cases. John McWade first fully explained the basic knowledge of graphic design to readers, and then shared practical design methods and skills. Finally, he led the readers to explain in detail many complete design cases-including brochures, news bulletins, web pages, slides, etc.
This "Before & After: How to Design Cool Stuff" is written for every graphic designer who needs inspiration and guidance. You can apply the skills in the book to different design projects such as planes and web pages to improve yourself. The graphic design ability makes elegant, practical, and extraordinary layouts.
2. An Illustrated Life
by Danny Gregory
"Hand-painted whimsical ideas: 49 designers' creative sketchbook" Introduction: This is a shortcut to the artist's mind and explores the most primitive creative ideas. The book contains many paintings, graffiti works, experimental works, or works drawn through careful observation.
The middle pages of the book are layered with colors, and the blank spaces contain many shopping lists and phone numbers; on the cover are imprints that have been weather-beaten by travel, they have been carried in rucksacks, pockets, and have been dropped in the rain.
The book shows you an art form that cannot be seen in a golden frame in an art gallery or museum. This is an art form that needs to be appreciated as long as it exists. Everyone, when they open these sketchbooks, will bury their heads deep in them, completely attracted by the sketches and the little records, and then turn to the next page.
Every time you read it will bring endless surprises. These opened drawing papers are like a story, a diary, or even a life. Every sketchbook is the epitome of life. The author will show you the experience of weeks, months, or even years according to his own preferences and the thickness of the book.
Turning through the sheets of drawing paper, you can see the passing of time, the creativity that flashes in it, the adventures, lessons, ideas, mistakes, and dreams of the author, everything is turned into ink, and it looks like a flower in front of the reader. bloom.
No matter whether you are an artist, designer, writer, musician or certified public accountant, I hope you can gain knowledge and endless artistic wealth in the adventure of painting life.
3. Simple and Usable: Web, Mobile, and Interaction Design
by Giles Colborne
It is human nature to pursue simplicity and ease of use, whether it is an Internet product. Still a mobile application. Or other interactive designs, simplicity, and ease of use is always the key to winning users. At the same time, the ease of use is also closely related to the length of product life.
In "Simplicity First: Four Strategies for Interactive Design", author Gilesto has explored and practiced interactive design for more than 20 years. Four ultimate strategies for achieving simplicity, including reasonable deletion, hierarchical organization, timely hiding, and clever transfer, are proposed.
They explain why we should stand on the side of mainstream users, and how to start from their real needs and expectations, simplify design, and improve ease of use. Usability. Create a unique, time-honored user experience.
4. Emotional Design
by Don Norman
Donald A. Norman, is a world-renowned cognitive psychologist. He is not only a professor of computer science, psychology, and cognitive science at Northwestern University, an emeritus professor at the University of California, San Diego, but also a co-founder and soul figure of the Nelson Norman Group, and the vice president of Apple’s Advanced Technology Group.
And the manager of a distance education company. The people-oriented principle of grave setting he clarified has been deeply rooted in the hearts of the people, and his "Design Psychology" has become an essential classic for designers.
5. The Graphic Design Idea Book
by Steven Heller (Author), Gail Anderson (Author)
The famous professor of design at New York two Visual Arts (SVA) in Steven Hiller (Still Hiller) and Gail Anderson (Gail Anderson) works. While rigorous and comprehensive, it is also a cutting-edge textbook-level inspiration book. You can learn from the inspiration of the top masters here.
"Graphic Design Idea Book: Inspirations from 50 Masters" covers all the key elements of outstanding design and features pioneering works by famous designers such as Paul Brand, Neville Brody, and Stefan Sagmeister. It will definitely inspire inspiration and make these ideas continuous.
Steven Hiller (Still Hiller) and Gail Anderson (Gail Anderson) use this expertise to help everyone expand their knowledge of color, narrative, illusion, humor, simplicity, decorations, etc.
6. Steal Like an Artist
by Austin Kleon
The title of the book is very eye-catching, and the content focuses on some self-inspired methods for getting creative.
This book is also a best seller in the New York Times.
Author Austin Kleon often talks about creativity in the digital age for organizations such as Pixar, Google, SXSW, TEDx, and The Economist.
His work has been published in NPR's "Morning News", PBS Newshour, the "New York Times" and "Wall Street Journal". He is very good at conveying the meaning he wants to express in an easy-to-understand way, and it reads very smoothly.
7. How to Be a Graphic Designer without Losing Your Soul
by Adrian Shaughnessy
Graphic designers often feel that there is no career manual to guide them through their entire careers. "How to be a graphic designer without losing your soul" is one such manual.
Design consultant and writer Adrian Shaughnessy draw on a wealth of experience to provide such manuals to address the concerns of young designers.
It provides advice on how to build your design career, as well as advice for successfully launching your business, covering professional skills, creative processes, and global trends, including green design issues, ethics, and the rise of digital culture. This knowledge about the graphic design profession is usually not learned in college.
8. Run Studio Run
by Eli Altman
This book written by Eli Altman is excellent. This book is beautifully designed. As an independent designer, Eli is helping you with valuable suggestions on increasing the number of customers, how to bill, how to deal with customers and how to manage them in the future, and other creative aspects.
9. Work for Money, Design for Love
by David Airey
"Work for Money, Design for Love" is a very friendly, simple, and clear designer's Q&A booklet. Inspired by the many questions the author David receives every day from more than 600,000 designers who visit his three blogs every day.
There are many words in the book, which require a certain level of reading, but it is not obscure. It is recommended that students with a basic English foundation read it.
The author is the international designer David Airey. This book describes his basic requirements for starting his own design business. It touches everything from the way of thinking required to become a designer to the first step of how to become your own boss, to the basics of business.
How do I find new customers? How much should I cost for my design? When should I say no to the customer? How to deal with difficult customers? What should I make sure to include in the contract? This is a must-read for anyone who wants to act alone.
10. Two-Dimensional Man
by Paul Sahre
"Two-Dimensional Man" is partly a monograph, partly an autobiography, partly an art book, and partly a reflection on creativity. Combined with personal articles, the author discusses the reality of life created in the author's 30-year career.
The author Paul Sahre is a very influential graphic designer who has been running his own design consulting company since 1997. While working in the New York City office, his clients included the New York Times, Google, and Marvel Comics, and he gave lectures on graphic design around the world.
11. Graphic Design For Everyone
by Cath Caldwell
Through this book, ordinary readers will soon be able to confidently design professional-level works, and professional designers will also get inspiration and solutions to problems.
This book is written by a world-class designer. The complex design principles are condensed into the four basic principles of intimacy, alignment, repetition, and contrast in the book. With its concise and lively style, the author presents these four basic principles and the principles behind them to readers in an easy-to-understand manner.
This book contains a lot of examples to let you know how to design beautiful and content-rich products in your own way. This book is suitable for readers who need to engage in design work in all walks of life, as well as experienced designers.
12. Grid systems in graphic design
by Josef Müller-Brockmann
The grid system is a design awareness and ability that a graphic designer must-have." This shows the importance of the grid system.
In the book "Graphic Artists and Design Issues" published in 1961, Joseph Miller-Brockman explained grid design, which made him a pioneer in the history of graphic design. The grid system is also part of the Objective Typography and Design movement that originated in Switzerland. It is incredible that it was not until twenty years later that a special book was published-this is "Grid System in Graphic Design".
The book has been selling well since its publication, which is quite reasonable. In fact, most designers do not know or understand why an order system such as a grid is to be established. Therefore, if you want to use the grid system reasonably and functionally, you must carefully study all the principles of the grid.
The beginning of "Grid System in Graphic Design" introduces the theoretical basis and purpose of the grid system, and then the detailed steps to build the grid system. After discussing paper size, font selection, column width, line spacing, page margins, and page numbers, Brookman further elaborated on the many detailed elements of the grid system.
The chapter on the application of the grid system includes the works of graphic designers from many countries, including the page design works of Wim Crowell, Paul Rand, Otto Escher, and Massimo Veneri, And makes it a one-to-one comparison with the related grid system.
As long as it is not too troublesome, anyone who studies the grid will find that with the help of the grid system, he can solve the problems in the design faster and make the design more functional, logical, and visually beautiful.
13. The Design of Everyday Things
by Donald A. Norman
Dr. Norman's "Design Psychology" emphasizes the user-centered design philosophy, reminding consumers that the items they choose must be convenient and easy to use, and easy to understand.
I hope that designers will not ignore the design while paying attention to the aesthetics of the design. Some necessary factors, because for product design, safety and ease of use are always the keys to competition.
Dr. Norman used humorous language to describe many of the frustrations and dangers that we often encounter in daily life and helped us find the key to these problems, that is, product design ignores the real needs of users in a certain situation, and even violates Principles of Cognitive Science.
14. Paul Rand: Conversations with Students
by Michael Kroeger
As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS and the ABC television network distilled the essence of modernity for his corporate patrons.
His body of work includes advertising, poster, magazine, and book designs characterized by simplicity and a wit uniquely his own.
His ability to discuss the design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Rand's last interview, recorded at Arizona State University one year before his death in 1996.
Beginners and seasoned design professionals alike will be informed by Rand's words and thoughts on varied topics ranging from design philosophy to design education.
15. Designing Design
by Kenya Hara
What exactly is design? The internationally renowned designer Kenya Hara once asked himself such a question. In order to give himself an answer, he conducted a long exploration. "The job of a designer is not just design practice.
In the current environment, finding a suitable place for design and reconfiguring the design field may be a more important job for the designer." In this book In the last chapter of the article, Kenya Hara elaborated on the issue of "reconfiguration in the field of design".
16. Typographic Systems of Design
by Kimberly Elam
Text layout design is a complicated process, and many factors such as level, reading order, readability, and contrast must be considered. However, in the typography system, Taiwan and Asian graphic design academia and the industry have put too much emphasis on the "grid system" in the past, ignoring the existence of other systems.
The "Typographic Design System" book is a complete introduction to the eight major systems so that relevant readers can fully understand the typographic system, further enhance the designer's design ability and expand design possibilities.
Elam is the author of many best-selling books such as Geometry Design and Grid Systems. In this book, he leads readers to explore the eight major systems of structural frameworks—— In addition to the grid format system, there is random, radial, modular, and bilateral symmetry, and so on.
The author leads readers to practice and observe the works of students and professional designers and proposes many design solutions to help readers escape the boring design stereotypes.
This book fully introduces the eight major systems. Very suitable for getting started. A lot of typical cases are listed in it to help you understand the principles of typesetting more practically through analysis.
17. Don't Make Me Think, Revisited
by Steve Krug
Usability design is the most important and most difficult task in web design. Based on his years of experience in the industry, the author of "Dianshichengjin" analyzed the psychology of users, and put forward many unique viewpoints on the user's usage patterns, design for browsing, navigation design, homepage layout, usability testing, etc., and gave A lot of suggestions for simple and easy usability design.
The book is short and concise, and the language is relaxed and humorous. The book is interspersed with a large number of colorful screenshots, funny cartoon illustrations, and charts containing a lot of information, making the boring design principles approachable.
This book is suitable for technical personnel who are engaged in Web design and Web development and is especially suitable for website/webpage designers who are worried about how to retain visitors.
18. The Story of Art
by E.H. Gombrich
One of the most famous and popular works in books about art. It summarizes the development process from the earliest cave paintings to the current experimental art, to clarify that the history of art is a history of "various traditions that are constantly circuitous and constantly changing.
In this history, each piece of work is both retrospective and oriented. future".Note: In addition to the above and directly related to design, we should read the following books with thoughtful connotations. They can help us understand the whole society, examine ourselves, and explore our personal mission, so as to live and create better.
19. The Non-Designer's Design Book
by Robin Williams
The author of People's Posts and Telecommunications Press condenses complex design principles into intimacy, alignment, and repetition in "A Design Book for Everyone" Compared with the 4 basic principles, the short story is written in the preface really inspired me a lot!
With its concise and lively style, the author presents these four basic principles and the principles behind them that good design must follow in an easy-to-understand manner before readers. Contains a lot of examples to let you know how to design beautiful and content-rich products in your own way.
20. Logo, Font & Lettering Bible
by Leslie Cabarga
As a graphic designer, why must you rely on existing fonts and use other people’s graphics if you can create your own logos, fonts, and writing? Leslie Kebaga is the author of the best-selling book "A Guide to Designing Color Combinations".
He wrote this textbook on fonts, which is suitable for both experienced graphic design professionals and beginners. designers
21. How to Think Like a Great Graphic Designer
by Debbie Millman
This book shows readers the mentality and creative journey of 21 famous American design masters. The concepts are repeated and fascinating, showing the current visual design trend.
This book is not really talking about design, nor is it teaching people how to design. What this book provides us is an excellent opportunity to spy on the strangest and most innovative masters of our time.
22. Basics Design 02: Layout: Second Edition
by Gavin Ambrose
"International Graphic Design Basic Course" includes "Font Design", "Color Design", "Graphic Design", "Specification Design", and "Layout Design". It is one of the necessary tutorials for graphic design learners.
23. The Essential Principles Of Graphic Design
by Debbie Millman
"The Principles of Graphic Design" is a one-stop resource library for students studying design. It is not only an interesting basic tutorial but also an introductory book for in-depth practice in the field of design. "Laws of Graphic Design" revolves around three progressive parts to expand the basic rules, the rules of the creative process, and the design rules in various fields.
Basic rules: Well-known designers will explain basic and general methods of graphic design from the perspective of design elements such as text, color, layout, and design style.
The rules of the creative process: Analyze the working methods and key points from concept strategy, market research, graphics, and images to design workflow and post-production based on project cases.
Design rules in various fields: analyze your own designs through well-known designers and share valuable experiences with readers. These cases cover almost all areas of graphic design.
24. Design Elements
by Timothy Samara
The job of a graphic designer is to make the information that needs to be conveyed realize visual transformation, and become orderly and vivid, so as to realize the effective communication of information. Graphic designers, if they want to succeed, must have the right professional knowledge, skills, and keen intuition.
This book is one of the "Books for American Academy of Visual Design" introduced by Guangxi Fine Arts Publishing House in 2008 from Rockport Publishing House. The book clearly explains many principles of graphic design, such as layout design, font design, color application, space processing, image selection, etc., and how to integrate these design elements to help designers master the basic skills of excellent graphic design.
The book contains hundreds of wonderful design works from abroad, with incisive reviews, which can light up the spark of inspiration for designers. It is a guidebook for graphic design to master professional knowledge and improve design skills.
25. What is Graphic Design?
by Quentin Newark
Design is not created in a vacuum. This book begins with the exploration of all the points that make up design, including theories and developments in economics, ethics, technology, and other artistic fields.
It examines the development and evolution of design over the centuries from its origins in medieval Germany to today when it includes company logos, magazines, TV subtitles, and websites.
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What do you need to learn in graphic design?
Graphic design usually refers to the process of production (design) and the final work. Common uses of graphic design include logos (trademarks and brands), publications (magazines, newspapers, and books), print advertisements, posters, billboards, website graphic elements, signs, and product packaging.
For example, product packaging may include trademarks or other works of art, layout text, and pure design elements, such as uniform images, shapes, sizes, and colors.
The combination is one of the most important characteristics of graphic design, especially when the product uses pre-existing materials or a combination of multiple elements. (Graphic design communication and learning can be entered here ).
The basic contents that must be learned in graphic design include:
- Three major components of design basis (color composition, plane composition, three-dimensional composition), sketch basis, color matching, and color psychology.
- Copywriting design/marketing knowledge, and simple advertising slogans must be able to write.
- Layout: layout formation principle, grid design theory, basic element types of pages.
- Software: CorelDraw, Photoshop, Adobe Illustrator, InDesign, etc.
Required Learning Materials
I started designing with graphic design. During that period, I spent almost every day in the library and read a lot of design books. From the most basic introduction to PS design, basics of AI operation, color theory knowledge, typography principles, etc., to the works of design masters, design yearbooks, illustrations, CG paintings, etc. How to do it.
1. Official teaching materials:
PS: " Adobe Photoshop CC 2018 classic tutorial " " Adobe Photoshop CC 2019 classic tutorial
Why recommend official textbooks? This is the most authoritative learning textbook published by Adobe's own home, which has been sold worldwide for more than 20 years. The book is a step-by-step introduction and example guidance based on the software itself.
The book provides complete teaching resources: material files, review questions and answers, and CDs.
For example: "Adobe Photoshop CC 2018 Classic Tutorial (Color Edition)" includes 15 chapters, covering photo correction, modification, and restoration, selection creation methods, layer, mask and channel usage, text design, drawing vector, video Production, mixer brushes, printing 3D objects, and generating and printing consistent colors.
In addition, the language in the book is easy to understand and is accompanied by a large number of icons, which is especially suitable for Photoshop novices to read; users with a certain amount of experience can also learn a lot of advanced features and the new features of Photoshop CC 2018.
This book is also suitable for all kinds of training class students and the majority of self-taught personnel as a reference.
2. AI teaching materials:
"Adobe Illustrator CC 2019 Classic Tutorial (Color Version)"
"Adobe Illustrator CC 2019 Chinese Version Classic Course (Color Version)" is written by Adobe's product experts and is a popular Adobe professional software training material.
By completing the actual project, you will learn how to design logos, illustrations, posters, etc., to lay a solid foundation for using Adobe Illustrator CC; start by selecting tools, learn how to create Shaper tools and transform content; learn how to use arbitrary shape gradients, layers And dynamic symbols to simplify the creation of graphics; understand how to complete the resource export of application and web design.
In addition, you will also learn many important Illustrator skills, such as creating accurate illustrations, hand-painting, etc.
"The classic tutorial series is currently widely recognized and used training materials on the market, which include everything you need to be proficient in Adobe software: clear explanations of each course, step-by-step instructions, and project files that can be used by students.
3. Typesetting materials:
"Adobe InDesign CC Classroom in a Book"
The book has 15 lessons, covering InDesign workspace introduction, InDesign basic operations, setting documents and processing pages, using objects, arranging text, editing text, typographic art, processing colors, using styles, importing and modifying graphics, making tables, and processing transparency, Printing and exporting, creating Adobe PDF files containing form fields, creating EPUB with a fixed layout, etc.
The language of this book is easy to understand and accompanied by a large number of icons, which is especially suitable for InDesign novices to read; users with certain experience can also learn a lot of advanced features and new features of InDesign CC 2019.
This book is also suitable for all kinds of training class students and the majority of self-taught personnel as a reference. Adobe InDesign CC 2019 classic tutorial (color version)
One thing to note is: that the official textbooks are classics, and the explanations are also the most authoritative, but there are some boring, after all, they are all official professional vocabulary and terminology.
What are the criteria for good graphic design?
At work, people often ask, what are the criteria for good design? This is really important. If a designer looks at work and doesn’t even know whether it’s good or bad, how can he design it? How to improve the design? Not to mention the scrutiny of the design.
If you don't understand the basic design principles, you can only rely on feelings when designing. Let me talk about it first. The criteria for good or bad design vary from person to person. The same designer has a different understanding of good or bad design at different times. This is a relatively complicated process.
What we are talking about here are the most basic principles in design!
This is the foundation of graphic design. No matter how good a graphic work is, it is useless if it cannot convey information. The gorgeous pictures and cool techniques are just to better convey the information of the graphic works.
The structure is the organizational relationship between each module in the graphic design. If the structure is not clear, the audience will not be able to read the screen content according to the screen structure, and the reduction of reading efficiency will bring a bad audience experience. Efficient transmission of information is an important direction for graphic designers to design works.
The level is clear:
Level refers to the hierarchical relationship of the content in the graphic works. The primary and secondary content of the content can be more efficient to convey the picture information. At the same time, it can make the graphic work have a stronger impact and increase the attractiveness of the picture.
Creativity is the life of design and the most valuable thing in design work. Design works without creativity have no soul.
Whether design works must be beautiful, and whether beautiful works are good works. Different people have different understandings. Originally, beauty is a complicated issue. However, the beauty of design works has always been the basic criterion of good design works. Aesthetic works convey information more easily for the audience to accept.
There are many and varied design standards, and perhaps every designer will summarize the standards that suit him. However, the complexity is simple. The core of the graphic design is to convey information efficiently. No matter how the design is considered, the goal is to improve the effective communication of information.
What is the importance of graphic design to our lives
With the development of science and technology, the pace of development of graphic design is becoming more and more important in life, and it can even be said to be indispensable, and it reflects all aspects of life.
So, how important is the impact of graphic design on our lives, and how significant is it for the development of the company and society? Graphic design is to express ideas in the form of graphics.
Different basic graphics can be combined into images on a plane according to certain rules, and they can also be created by hand. The three-dimensional sense of graphic design is not a real three-dimensional space, but merely an illusion formed by the role of graphics in guiding people's vision.
1. The impact of graphic design on business and life
Modern business development cannot be developed without graphic design. The start of modern business cannot be separated from publicity and promotion, development cannot be separated from network marketing, and both aspects cannot be separated from graphic design.
Graphically designed pages and pictures are well-made, which play a role in attracting consumers' attention. Design is the separation and reorganization of multiple elements, which means to reappear in the best form and finally return to the public view.
Too simple design is monotonous, too fancy, and cheap. It is very important to grasp the degree of design, and it needs to be considered in what form and occasion it is used.
2. The impact of graphic design on culture
Graphic design is essentially a kind of culture, and it is a special kind of popular culture. It has a positive impact on society and life as well as a negative impact.
The cultural elements in graphic design usually come into contact with the public through advertisements, and the images of truth, goodness, and beauty in advertisements enable people to subtly transform their noble moral sentiments into their own psychological desires while receiving information.
Graphic design is a very wide-ranging design field. It contains too much and it is difficult to perfect it. Therefore, it is said that graphic design is both easy to do and difficult to do. With the continuous improvement of the quality of life of the general public, more and more people realize the importance of design and realize that design brings people the enjoyment of beauty and happiness.
Therefore, design should not only be used in business, but more should be used in people's daily life, to be accepted by the public, and to improve the aesthetic level of the public. This is a virtuous circle process.
The design needs to consider all aspects, everything is small, not idealized, or simplified. The best plan can be found only after data compilation, planning, and analysis, and the needs of more people can be met in continuous adjustments.
Do you know the basic elements of learning graphic design?
Excellent graphic design work will have these elements: lines, shapes, colors, and textures.
The lines are basically displayed in every design.
Lines can be long, red, straight, thin, blue, dashed, short, black, or curved, and they all belong to the same category. Most of the time they are used to divide between different parts of the design or to point the viewer's sight in a specific direction.
Lines can produce different effects and visual impacts. Although the thick lines attract the eye because of their visual effects, the thin lines are often the opposite.
Many years ago, solid lines were very popular because they determined the style of design: rigid, solid, and organized.
Shape or form is the second most commonly used element in web design.
They are actually a combination of lines of different shapes.
There can be circles, squares, rectangles, triangles, or any other abstract shapes; most designs include at least one of them. Minimalist designs use it a lot because they are often based on illustrations and drawings.
Like lines, shapes are also associated with different movements by the human brain.
For example, circles are associated with movement and nature, while squares are often regarded as a structured basic design. Just like lines, the color, style, background, or texture of a shape can completely change the viewer's perception.
A few years ago, textures were not very popular, but they are now used frequently.
Textures can look similar to solid color backgrounds, but if you analyze them more closely, you will find subtle but effective differences.
Texture patterns include paper, stone, concrete, brick, fabric, and natural elements, and the color is flat or smooth.
Texture can completely change a design and provide a completely different visual impact.
Color may be the most important element in a design because it can produce the most powerful visual impact at a glance.
The colors are obvious and can be noticed without basic graphic skills.
Color creates emotion-red is full of passion, blue is calm, and green is natural.
Studies have shown that people living in a red environment have a higher heart rate and pulse rate than people living in a blue environment.