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15 Best Startups Books For Every Tech Entrepreneur (2024)

15 Best Startups Books For Every Tech Entrepreneur Must Read in 2024 such as The Industries of the Future, Art of the Start 2.0, Inspired...
Welcome to an insightful journey through the '15 Best Startups Books For Every Tech Entrepreneur,' written by Muhiuddin Alam on the book recommendations and reviews site, ReadingAndThinking.com.

Over the years as a leading authority on literary expertise, I've created numerous articles on the topics of Business and Investing Books, many of which can be found on this site. I'm also a regular contributor to other book-related websites and publications.

I have received many requests to recommend some of the tech startup books. In response, I'm pleased to offer my expert recommendations in this article.

I will recommend the best books for tech entrepreneurs in this post, which is based on my in-depth study and testing in this field. 

Some notable recommendations include The Industries of the Future, Art of the Start 2.0, Inspired, Trillion Dollar Coach, The Lean Startup, Life After Google, Hooked, Your One Word, The Upstarts, and Conscious Capitalism.

So, when I suggest these books, it's because I've read a lot and want to share the best ones with you. I'm all about making your reading experience awesome. Trust in a guide deeply immersed in the literary books and stories. I love books just like you do!

These aren't the only books on this topic. Below, you'll find 15 books with detailed descriptions of each of these outstanding resources, helping you make well-informed decisions to choose books about tech startups.

15 Best Books For Tech Entrepreneurs Must Read in 2024

I mean to expand and increase your knowledge as a tech entrepreneur you need to first grow and increase your business and the best books for tech entrepreneurs assist you with that by providing real-life guidance through the problems that may occur in your business the books that I'm going to present you guys today.  

How to run a business, how to grow your business, and how to manage your money, so you don't get bankrupt which you should always take a look at because that's the most important thing about running a business and how to improve your mindset. 

I mean if you don't have a healthy mindset in life you will not come far and trust me I've been through that. 

so please make sure you guys set your mindset perfectly and have a positive mindset then you guys can start a business and you guys will see improvement in your life new business and everywhere else. 

mindset is the most important part so, of course, these books are a recommendation from me because I read them and they did treat my life and my mindset make sure to keep reading until the end of this article.  

so you guys can get inspired and maybe put that on your own list now without further ado let's get started.

Here are the 15 best tech-startup books that will help you succeed in the world. 

1. The Industries of the Future  


The Industries of the Future by Alec Ross

Through robots, humans can realize many functions that could not be realized in the past, and save some human beings from some repetitive and simple work. Robots and other high-tech jobs, but the increase in robots will also lead to a problem. 

What about the redundant labor that has been eliminated? The development of technology is more for human beings, so the more human beings, the more they begin to pay attention to their own birth, old age, sickness, and death. 

The development of technology and technology has made human research on pathology more and more in-depth, which can explain some diseases from the genetic level. Development has enabled some wealthy humans to take the lead in enjoying the dividends brought by these technologies, such as treating cancer, delaying aging, and even immortality. Wouldn’t this bring about social-ethical issues? 

Also in the financial market, the competition between online currency and real currency is also underway. One is not influenced by the national government, and the other is a product of the government's trust system. How the two influence each other is worth thinking about. The world in the future will be more interconnected, so many conflicts in the future will occur on the Internet. 

Hackers invade each other's computers through the Internet. One country can implement network assimilation to another country through the Internet. A multinational company can Another country's banknotes continuously absorbed into the country, and all of these are established through the analysis of data. 

Uber does not have its own fleet, but it can make vehicles all over the world work for itself, and it only analyzes the data. Analysis has established its own services and portals, so in the future society, whoever masters the data and the means of data analysis will truly master the future.

2. Art of the Start 2.0 


Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki

Recently I was reading "Art of the Start 2.0", a very practical and good book on entrepreneurship guidance. There is a small exercise in specific chapters. There is an exercise in the chapter on "Starting from scratch", which is to search for the names of some entrepreneurs and understand their backgrounds. How they started from scratch. 

The meaning of entrepreneurship has nothing to do with money, power, and status. "To make the world a better place; to improve the quality of life; to correct terrible mistakes; to prevent good things from coming to an end." This is exactly what Kawasaki believes is the meaning of entrepreneurship. He said it took him 20 years to figure this out. As entrepreneurs, shouldn't we be inspired a lot?

"Doing things for real, not learning to do things" is another thing that resonates with me, and I can quite understand the entrepreneurship-based essence that this phrase is trying to convey. do it! Entrepreneurs, pioneers, should not put research and learn in the position where they spend the most time, but the acquired information and ideas into practice, and creating them is the most important thing for an entrepreneur to do!

Entrepreneurship is a beautiful thing.

3. Inspired 


Inspired: How to Create Tech Products Customers Love by Marty Cagan

After more than two months of study, I finally finished it today. Classic, palace-level, extreme... I thought of N many words, to sum up, this book, but they can't really reflect my gains. 

My product management career is just beginning, although I am not young. But I am very grateful for this book, as well as the comments of friends who guided me to buy this book. 

The author is very attentive and tries his best to describe his experience, gains, and experience in product management for more than 20 years in the simplest and most understandable way. 

Although the book is small, it is very detailed. Let people appreciate the meticulous and rigorous attitude of Americans. I will watch it a few more times. 

Finally, I would like to say that the content is as detailed as possible, covering all aspects of product management, from senior management, and director to product manager, from how to get started to how to deal with senior management and subordinates, communicate, and even management methods of various product types, methods, experience, etc. are all included. 

It can be said that the payment of these dozens of dollars makes me feel that it is worth the money. Dear friends, study this book carefully, come on!

4. Trillion Dollar Coach


Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell by Eric Schmidt    

I have mixed feelings about this book.

On the one hand, he gave a lot of good examples. Coaches are respected and even admired all over Silicon Valley. Some of the ideas and examples of his work are wonderful.

Engage the team first, then the problem. Because in the end all problems are solved by people. Teams are working, and teams are solving problems. The team needs to believe in their own abilities, take responsibility for themselves, and then take care of them by themselves. 

"If you are too high, you will know it; secondly, you should love it; thirdly, be afraid to insult it. It's your precious words. When things are done successfully, the people all say: I am natural."

This means that the best leader can bring out the best potential of his people, and then when the people finish things, they don't even feel the leader's participation but feel that they did it all by themselves. This Bill's idea came to an agreement. 

He basically did not participate in the meticulous operation of the problem, but first communicated with the team about the team's own demands and situation.

When you build a particularly strong team, the problem should be solved. I think it is very important to recruit partners with the same culture and values ​​when recruiting, even more, important than technical strength. 

Every member is so talented at Poro, and managers need to point them in the right direction and let them do their thing, like a coach, rather than play by themselves.

Also, Bill mentioned being a human at work, recognizing that your colleagues are real people with their own lives and their own personal issues. Love, kindness, and caring are elements that are important in relationships but are rarely found in the workplace. 

However, if these elements can be passed on at work, it will actually be much more helpful to employees than shareholders, and in the end, it will also have a positive effect on the ecology of the entire company.

"Do everything with love, so anything can be done." This sentence is already more chicken soup than chicken soup, to the point of chicken essence.

Bill will often use foul language when meeting people for the first time, but he will often give you a bear hug to express his enthusiasm. It's ok when you're a well-known coach in Silicon Valley and something else when you're a nobody.

That's all I can say about this book. But if you really want to talk about how good it is, or if you expect this PLAYBOOK to be a silver bullet, give it up.

5. The Lean Startup 


The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

Books like this that have obvious themes and tell the reader a reason and a method are usually divided into two parts. The first part is what the result is to achieve and why it is achieved. The second part is about how to achieve the above results and why. 

For example, the first part of this book stated that under the current market environment full of uncertainty, starting a business should learn from the ideas of lean production to achieve entrepreneurial success with the least waste and the fastest speed. Why achieve this result, failure is frustrating and failure is a waste of resources.

    It can be seen that the description of this part is basically a mere formality, and no one will raise any objection. For example, I want to write a book called "Facing Life Bravely". In the first part, I will say that we have to face life bravely, and then I will talk about why we have to face life bravely. In fact, this is commonplace, but it can be written in a brilliant way, but in fact, there is nothing new.

    The second part of such a book is usually the most valuable part of the whole book. Teaching people how to do things is always harder than just talking about big things. We often tell our children to play fewer online games and read more. But how to do it, few people have proposed a practical method. 

The book's performance at this key point is quite satisfactory, not bad or outstanding. How to achieve a Lean Startup? The main idea is step-by-step, small-batch production, and constant revision, similar to PDCA (Plan-Do-Check-Action). 

I looked around, and it seemed that everyone who started a business around me did this. Whoever wants to win from the beginning, mass production, success or failure depends on whether the initial bet is right. 

So I say this book is just a description of the process that everyone has already done. And because the author is from the software industry, the examples given are basically software startups, and the other non-software innovations or startups are a bit vague and don't provide much reference value.

6. Life After Google 


Life After Google: The Fall of Big Data and the Rise of the Blockchain Economy by George Gilder 

As an entrepreneur of the Internet and blockchain for many years, I have a lot of expectations for this book with a catchy title. I want to see what the author has insights into the pattern and development trend of the Internet. Even if the views may be deviant, they may at least bring inspiration.

As a result, after reading a few chapters, I found that it was not the case. By the time I read 1/3, I had a general understanding of the author's main point of view and writing style, and I didn't have too many expectations. 

When it came to the last chapters, I just wanted to quickly scan it. Some additional points from the author, then see how the author wraps up on this grand subject. Of course, the ending was also what I expected - the theme is big, but the words are nothing.

Of course, it cannot be ruled out that my understanding of technology and blockchain is limited, and I have not kept up with the author's rambling. However, having read enough good books, it is easy to tell the difference between a good book and a bad book. 

Even if old man George really knew what he had in mind, the words were really bad. From the very beginning, he threw out sensational opinions and seemed to say a lot of things, but he always lacked a clear logical structure and a persuasive argumentation process. In the end, he did not explain why and how the so-called Google era was eliminated. Lose.

The narrative process of the entire book can be roughly divided as follows: 

- Chapters 1-4, give Google a big hat - "a free centralized giant that is about to be eliminated by the times", the core target is centralized data storage and computing, and the free computing advertising business model. 

The middle is also interspersed with historical discussions on the development of information theory, but it is far less clear and powerful than the discussion in "A Brief History of Information". 

- Chapters 5-9, after criticizing Google's centralized system, and then throwing out the so-called secret computing system, which is actually the decentralized computing system that has been rotten in recent years. 

The author did not give a thorough discussion on why a decentralized system can replace an efficient centralized system, solve those obvious problems of performance, efficiency, acceptance, etc., and quickly turn to Marko in the field of artificial intelligence. 

The husband model is ruthlessly criticized, but the logic and thoroughness of the discussion are far from being on par with "How to Create a mind". 

- In chapters 10-15, the conversation turns and suddenly begins to ramble on cryptocurrencies and blockchain, with a lot of characters and anecdotes, but no systematic and in-depth analysis. If you hope to deeply understand the mechanism and development of the blockchain, you will be confused and disappointed. 

- In chapters 16-20, the conversation turns again, and the product exploration of several different companies is discussed in an eloquent manner, including virtual reality, deep learning hosts, computing resource-sharing platforms, and more. Basically, they are listing the anecdotes of the characters. 

After they finish speaking, they don’t know what the author wants to say. What are the key roles of what they do and the so-called decentralized system in the post-Google era? 

- Chapters 20-23, should have been a systematic summary of the grand theme at the beginning and a wonderful ending, but, as expected, the author is still a pile of various hats and opinions. 

It seems that people who choose to read this book have already agreed with his point of view, and can also find various models and arguments to support him.

In general, the theme of this book should be to look forward to how beautiful and sooner or later the decentralized era with blockchain at its core is coming.

7. Hooked 


Hooked: How to Build Habit-Forming Products by Nir Eyal

 "Hooked" is a booklet that revolves around the cyclic model of "trigger-action-variable reward-involvement". The core points are very simple, and they can be read quickly without any obstacles, and spend more time thinking about the case.

  How can product managers polish products and improve user loyalty? How do entrepreneurs find new business opportunities for growth? What kind of marketing is more appealing? 

From your own perspective, how to customize an active life state that makes you addicted? can be applied to this simple model. Crooked nuts write books, always simple truth + a lot of cases, easier said than done, reading, a little inspiration is also good.

  Of course, there is no one-size-fits-all model, as the author said - the process of chasing rewards is the most enjoyable, and the method of summarizing the methodology is the most important.

  After reading this book, I added games and philosophy books to the list - after all, it is the study of human nature. From one book, one field, to multiple books, different fields in which you build your own index of knowledge, reading can be fun.

8. Your One Word 


Your One Word: The Powerful Secret to Creating a Business and Life That Matter by Evan Carmichael

Amazon's synopsis:

In this bold and empowering guide, entrepreneur and social media sensation Evan Carmichael shares the secret to turbo-charging your path to success on your own terms. With thought-provoking questions and inspiring, instructive examples, Your One Word will help you nail down your personal mottos - the word that captures your purpose and passion. 

With this operating philosophy in hand, you will then learn how to leverage this powerful tool to create the business and future of your dreams.

Aimed at entrepreneurs as well as intrapreneurs, managers, and anyone else who wants to achieve success in a powerfully meaningful way, Your One Word is more than just a useful tool. It's also an inspiring and enlightening read.

9. The Upstarts 


The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World by Brad Stone

After the burst of the Internet bubble, the listing of Google and the success of Facebook gave the tech world a sigh of relief, but the entire economy is still in a downturn (the real estate bubble will burst in the next few months), and investors are very cautious. Airbnb and Uber were born in this era, but they unexpectedly stand out in this environment.

Airbnb founders Brian Chesky and Joe Gebbia met at the Rhode Island School of Design. After graduating in 2004, the two became roommates, and their dream was to do something big on their own. Three years after graduation, they finally got what they wanted.

On September 22, 2007, the World Design Conference was held in San Francisco. The prices of the local hotels were sky-high and the reservations were full. 

Smelling a business opportunity, Chesky and Jebbia decided to rent out their beds during the conference, allowing travelers to stay at home for 4 days and enjoy breakfast served by the way.

The two decided to turn their home into a bed and breakfast (bed and breakfast) and spent three days creating a very simple web page called Airbed&Breakfast. This is the earliest name of Airbnb.

The good guys sent emails to the major local design blogs, and many bloggers who found it interesting published their websites. Very fortunate that they had three guests during the conference and five of them had a very pleasant 4 days.

The experience not only allowed Chesky and Jebbia to pay off their rent but also planted the seeds of their entrepreneurship. They decided to make Airbed&Breakfast bigger.

However, they are both designers, but the company must have a programmer! So they found a third partner: Nathan Blecharczyk. Nathan is a Harvard-educated engineer and former roommate of Jebbia. 

Although only 24 years old, his programming ability is already perfect. Not only has the entire website been revamped, but a very convenient payment system has also been designed. Airbed&Breakfast finally has a decent homepage.

Relying on the freshness of the market, when the website is the most popular, 200 new users can provide listings every day, and Airbnb can also charge a handling fee of 12 US dollars for each transaction greater than 100 US dollars. 

However, the freshness can only be maintained for a short period of time. If the company cannot open up the market, the user activity of Airbed&Breakfast will return to zero within a few months.

The three founders stood in front of investors, but no one was willing to give them money. The overall economic trend in 2008 was very poor, and people were only willing to invest their money in safe and reliable projects. 

And investors are not only skeptical of Airbnb's potential market but also less optimistic about the potential of these three lads.

There is no way, the three of them can only live on credit cards, but the debt is increasing day by day.

10. Conscious Capitalism 


Conscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of Business by John Mackey

Mackey believes that many companies are too short-sighted. They must have a greater original intention and core value and integrate the high-level demands of stakeholders (cultivating loyal customers, retaining employees who truly love their work, attracting patient investors, and connecting innovation.) 

Suppliers that collaborate, support the prosperity of the community, and are committed to protecting the environment), employ introspective leaders with vision and long-term thinking, and establish a culture and corporate management system based on initiative. 

In my opinion, short-sighted and self-interested capitalism will bring big problems to society in the long run. However, I am a little pessimistic about the author's proposal. To do it must be pure. Different degrees of prisoner's dilemma will make many entrepreneurs return to focus on short-term actions.

11. Zero to One 


Zero to One: Notes on Start-Ups, or How to Build the Future by Peter Thiel

the next book that I'm going to recommend to you guys is Zero to One. Zero to One is one of my favorite books it's written by Peter Thiel who is a co-founder of PayPal. 

the first lesson that I learned from this book is the importance of monopolies now Musa empathizes with the importance of developing a creative monopoly throughout the book what are your core values what do you believe your unfavorable advantage is or what wonderful business is there today that no one is starting, 

for example, Google is a monopoly when it comes to the search engine but the other part of the company, they do not so have a creative monopoly that's the first lesson. 

the second lesson is things that are copied are really good so the next generation of great tech entrepreneurs the next Bill Gates Mark Zuckerberg or Sergey Brin will not build on top of what currently exists means you will set yourself a failure if you think you will succeed copying what the others did he also says that every happy company is unique on it he explains that the quote all happy families are alike but each said the family is miserable in its own particular but in the field of technology the opposite is true. 

another important lesson that I learned from zero to one is that secrets are the foundation of successful business monopolists do not discuss their monopoly because Google has a monopoly in search and information retrial they're attempting to diversify and demonstrate that they're in perfect competition by claiming among other things that we are competing in social network with Facebook and driverless automobiles with car firms I mean the only reason why we use bing is to search for google. 

12. The Psychology of Money 


Buy from Bookshop.org

The Psychology of Money by Morgan Housel

For this month's book selection for our book club, psychology of Money, I give three stars. Personally, I feel that the author's writing is a bit boring. The book is composed of 20 short chapters. In each chapter, the author uses a lot of data and examples to discuss his own point of view on money.

Among them, the viewpoints that I think are more novel / I benefit from are: 

- Don't jump to conclusions or judge others easily, because you don't know their history and the contexts in which they make a decision. 

- Saving money is to face unforeseen risks in the future, so we do not need to save money for a specific purpose. 

-No one can predict history, because most things are unpredictable when we look at the future direction of history. 

-Don't blindly follow someone's investment method, because you don't know what kind of investor they are, what their life goals are, or what they are willing to sacrifice and give up, use your own emotional and rational analysis to find out An investment method that best suits you. 

(For example, some people choose to pay off their mortgages as quickly as possible; some people pay the lowest fixed mortgage for 30 years each month and then use the extra money to invest. There is no right or wrong in these different decisions, only different contexts). 

- Payless attention to blindly following personal success and pay more attention to historical trends and big data. A lot of personal success is due to luck. 

-Don't go to extremes, save some money, invest some money, and use some money to enjoy, enjoy every second of life. (The author does not agree with the view of the FIRE community that they endure hardship for 10 years and then enjoy life). 

-Take the voting of the stock market as a kind of ticket to the return on investment, as a normal phenomenon, just like you need to buy a ticket to go to Disney.

I was a little disappointed with this book because I thought the author would touch on some topics about money and happiness or money and relationships before reading it, but the whole book turned out to be more about how psychology affects making money, investing, saving money, etc. 

Most of the rules in the book are pretty basic, and there isn't much new to me. However, these points I summed up earlier are indeed things that I have not thought of before. So I think it's worth reading.

13. The 4-Hour Workweek 


The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss

When I first saw this book, it was on the counter recommended by the bestsellers in the bookstore. It was not very conspicuous, but when I saw the cover, I knew it was a bestseller because most of the bestsellers were printed like this. No. 1 on the list. 

Seeing that it has been published in many languages, I hesitated for a while, then went home and checked the catalog and general introduction of the book on the Internet, so I couldn't wait to buy a copy and read it back.

   Don't be fooled by the title, it doesn't make us lazy or tell us about the new work system, it just tells us a fact.

   Tim, the author of the book, is a very attractive person. He is only 30 years old, can speak many languages, and is a champion of international martial arts and dance competitions. 

These honors look dazzling, but when you read the book, you will know how he got them, and he even tells you the way (any so-called expert in a certain industry) in the book.

   The book is mainly divided into four parts: D-positioning, E-simplification, A-automatic control, and L-liberation. This book is worthy of my recommendation and sharing, not because of the clever combination and meaning of these letters, but: because we know that reading inspirational books generally depends on foreign ones because foreign authors write books and generally tell you their ideas or ideas. It is something written into your subconscious mind. 

There are no detailed rules for implementation, but it will give you potential motivation; while many inspirational books are dogmatic and only tell you the rules, how to be a person, and what not to do, you follow his rules. Do, with little motivation on your own. 

The reason why I am attracted to "4 Hours of Work a Week" (4 hours a week) is that not only informs us of motivation but also teaches us How to implement such a practical action manual.

After reading the whole book, I feel: 
  1. I don't need to wait until retirement to enjoy a good life. 
  2. Cleaning up the house today, I found that 80% of the plastic bags I collected may never be used in my life, so I threw them away. 
  3. I keep reminding myself when I work, does what I'm doing make sense to me? So it was a very simple but productive few weeks. 
  4. Thank you, TIM for teaching me to read quickly in the book. I want to apply this method to more scopes.  
   After I finished reading this book, I had already occupied 13 pages, and each page had information and information that was useful to me. 

I think, in addition to the author, we should also thank the Internet. If it weren't for this era of developed Internet and information, it would be difficult for us to work four hours a week and enjoy the joy of travel. Some of the skills learned in this book will last a lifetime.

14. The $100 Startup 


The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau 

I read this relatively easy book "Magic Entrepreneurship" today, and I used the method I learned from yesterday's reading, and I quickly understood the theme and concept of this book with the second-level inspection reading.
  This is a book about how small entrepreneurs discover ideas, find projects, and promote and sell their products in the market through commercialization. The author tells readers through his own experience and the successful experience of some small entrepreneurs that in the current era of the network economy, 

every corner of our life exudes the breath of innovation and business, as long as we find the right entrance and create Each of us can benefit from products that solve other people's problems and expand the potential consumer base through a networked approach, supplemented by the necessary commercialization.

  Regarding credibility, I think this small business model is completely achievable in the Internet age. The Internet economy makes our perspective no longer limited to the market we can see around us. Every idea that seems to have little use in Products can be found among the hundreds of millions of individuals behind the Internet who are in desperate need of it.

  At the same time, I also fully agree with the author's view that as a small entrepreneur, you can't just build your product to satisfy other people's preferences. A small entrepreneur's initial motivation must be accidental or a hobby. The premise is that you are happy to be yourself, and then consider whether you can get benefits through commercial operation. 

This is a very typical feature of small entrepreneurs. A small entrepreneur can't afford the debt consequences of failing a huge investment, so he doesn't need to invest too much money on the first try, more investment in time and effort. 

For this type of entrepreneur, focus on the areas you love, and find intersections in areas that others need and are willing to pay for, so that you can do what you love, create value for others, and create benefits for yourself, The pursuit of freedom is another characteristic of small entrepreneurs.

  For me: I don't have a very good product idea yet, and I didn't think about where my hobbies intersect with other areas that other people are willing to pay for before reading this book, which takes a lot of thought. The point that the author emphasizes very much is to do it. 

I doubt my reputation for execution, but I am a person who "believes and dares to go". When my current level of knowledge and scope of vision is not enough, learning is the most productive way to accumulate productivity for the future. good way.

15. The Subtle Art of Not Giving a F*ck 


The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by Mark Manson

The author's main argument is that people have limited energy and time, and only care about limited things (yes, the title sums up the whole book).

While emphasizing not to be kidnapped by the values in the media and social networks, the author is defining what are Good values and Bad values. Preaching is too strong, even offensive.

Some of the examples chosen by the author are somewhat uninteresting, although sometimes the angle is quite interesting. And I really don't like the author's use of his own personal experience as an example. It's too subjective, and it's really not convincing.

Unfortunately, after reading it, I found that only the first chapter was interesting. A paragraph in Chapter 4 also pretty much sums up the book:

The first, which we'll look at in the next chapter, is a radical form of responsibility: taking responsibility for everything that occurs in your life, regardless of who's at fault. 

The second is uncertainty: the acknowledgment of your own ignorance and the cultivation of constant doubt in your own beliefs. 

The next is failure: the willingness to discover your own flaws and mistakes so that they may be improved upon. 

The fourth is rejection: the ability to both say and hear no, thus clearly defining what you will and will not accept in your life. 

The final value is the contemplation of one's own mortality; this one is crucial because paying vigilant attention to one's own death is perhaps the only thing capable of helping us keep all our other values in proper perspective.

As a Bestseller, it is easy to read and digest. Although there is nothing left after digesting, there are still many interesting paragraphs. The author's language is also a highlight. Self-help books, it is rare that it is not boring.
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