12 Business Psychology Books to Read in 2023
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- 12 Business Psychology Books to read
1. Thinking, Fast and Slow
Thinking, Fast and Slow by Daniel Kahneman
Redirect by Timothy D. Wilson
Drive by Daniel H. Pink
4. The Invisible Gorilla
The Invisible Gorilla by Christopher Chabris & Daniel Simons
- Illusion of Attention
- Illusion of Memory
- Illusion of Confidence
- Illusion of Cause and Effect
- Illusion of Knowledge
- Illusion of Potentiality
5. Strangers to Ourselves
Strangers to Ourselves: Discovering the Adaptive Unconscious by Timothy D. Wilson
6. How to Win Friends and Influence People
How to Win Friends & Influence People by Dale Carnegie
7. Start with Why
Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
"The best way to get something is to match yourself with him"
Influence by Robert B. Cialdini
9. Made to Stick
Made to Stick by Chip Heath & Dan Heath
- Simplicity. The capacity of the human brain is extremely limited, and there can only be one focus. No matter what you want to say, only the one you think is absolutely essential. "Good messaging isn't about adding nothing, it's about taking nothing away."
- A surprise. Grab your audience's attention. People are absent-minded, you said nothing.
- Concrete. Understanding abstract things is hard work, and remembering them is even harder. Concrete things are naturally suitable for being understood and remembered by the human brain.
- Credibility. The same words can be spoken differently by different people. This is credibility. Authority is not necessarily the most credible person, sometimes the anti-authority or the ordinary people around are more credible.
- Emotion. Just because people know something doesn't mean they will act on it. Appealing to their feelings (ethnic identity, identity, values) may work better than outright money> or money seduction.
- Story. As humans, we naturally love stories. We can't resist stories. A good story automatically includes everything a good publicity needs. A long list of abstract concepts and statistics > often (more often than you think) compares to a story.
10. Stumbling on Happiness
Stumbling on Happiness by Daniel Gilbert
11. The Art of Choosing
The Art of Choosing by Sheena Iyengar
- The paradigm of choice: It can be divided into perceptual choice and rational choice. The book calls them "automatic systems" and "reactive systems."
- Scope of choice: It can be divided into all-encompassing and restricted everywhere. The former is represented by the free choice of individualistic culture in the United States, and the latter is represented by the collective choice in Japanese tradition and culture.
- The result of the choice: It can be divided into good choices and bad choices. The reference standard is whether it will "regret" and whether it will be conducive to long-term happiness in the long run. Case in point, studies have shown that arranged marriages are more likely to lead to happiness in the long run than free love.
- The main body of choice: is divided into individual choice and common choice. In fact, it is a commonality of human beings to think that they have individuality.
- Responsibility for choice: divided into responsible choice and non-responsible choice. For example, when a relative is terminally ill, the doctor does not inform the condition and decides by himself, the doctor informs the condition and decides by himself, and the doctor informs the condition and decides by the family. The psychological pressure on the family is very different.
- Choose a paradigm: the ideal way is the combination of perceptual and rational, that is, the so-called "intuitive knowledge". Professionals can reach it after 10,000 hours of professional training. However, this ability is limited to its own area of expertise.
- Selection range: When there are too many choices (options greater than 7), in most cases, it is better to appropriately reduce the selection range. For example, you can ask experts, about classification. The "collective choice" under a specific cultural system reduces the trouble of too much free choice to some extent.
- Selection results: a broad vision and a mature mind are conducive to making better choices.
- Select the subject: correctly understand and handle the relationship between individuality and commonality.
- Responsibility for choice: should bear the responsibility corresponding to the right to free choice.
12. The Power of Habit
The Power of Habit by Charles Duhigg
You May Also Like: Business Psychology Books
- Mind Hacking: How to Rewire Your Brain to Stop Overthinking, Create Better Habits and Realize Your Life Goals by Jennifer Ferguson
- The Talent Code: Greatness Isn’t Born. It’s Grown. by Daniel Coyle
- The Inner Winner: Performance Psychology Tactics That Give You An Unfair Advantage by Simone Hazeldine
- Consumerology: The Market Research Myth, the Truth About Consumers, and the Psychology of Shopping by Philip Graves
- Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
- Emotional Intelligence: Why It Can Matter More Than IQ by Daniel Goleman