Essential Business Psychology and Strategy Books
Explore essential books on business psychology and strategy. Discover insights into leadership, decision-making, and effective strategies for success.
Welcome to the world of Essential Business Psychology and Strategy Books! I would like to talk about business psychology and strategy books for newcomers.
These books mix the art of understanding people with smart business choices. They teach you how to think, lead, and make great decisions.
From classic titles like How to Win Friends and Influence People to modern gems like Thinking, Fast and Slow, there is something for everyone.
Each book offers unique insights that can help you in school, work, or life. You’ll learn how emotions and thoughts impact our choices every day.
These books not only provide valuable lessons but also entertain you. They tell stories that connect to real-life situations and challenges. You can find ideas that are timeless and still matter today, making them fun to read.
So, dive in and pick a book that catches your eye! You might discover new ways of thinking or solve problems in your own life. Enjoy the journey of learning with these fantastic reads!
Key Takeaways
- Business psychology helps us understand how people think and behave.
- Good strategies can lead to better decisions and more success.
- Knowing how to lead can make a big difference in a team's performance.
- Understanding emotions can help improve communication in business.
- Learning about these topics can help you solve problems effectively.
- These books provide useful tips and ideas for real-life situations.
Must-Reads on Business Psychology
Discover the best business psychology books that reveal how psychology can transform business practices and boost your professional success.
1. Thinking, Fast and Slow
Thinking, Fast and Slow by Daniel Kahneman
Hey, when this book first came out, I felt like I had to read it. After I started reading it, it wasn't a pleasant reading experience.
In the end, I finally finished reading it patiently and jumping, and the latter was almost simply driven by the need for closure, rather than being attracted by the book itself.
My biggest question is, who is this book intended for?
For those who do decision-making, the content in it should be quite familiar. The writing style of this book is like a long literature review on Psychological Bulletin (he actually attached two papers at the back of the book!)
In terms of review, I don't think this book provides a good The overall framework provides a high-level summary and grasp of thinking fast and slow. Although the last chapter briefly discusses two selves, icons and humans, and two systems.
- well, for me, the point of interest in reading this kind of book is obviously the gossip after various papers, or the various authors Sharing personal stories.
Probably Kahneman himself is really boring, so the book is also boring. In contrast, Dan Ariely's several books are more lively and interesting.
For the average reader, it is hard for me to imagine that they would read the introduction and results of these experiments with interest.
(Or am I misjudging the general reader's interest in reading?)
I guess it's more useful to the general reader for various implications, and I don't think this book is as useful as Bazerman's Judgment in Managerial Decision Making.
In academic writing communication, I also don't think Kahneman is a good example.
It's like system 1 and system 2, -- is there really no better way to name it?
To be honest, even the names prospect theory and norm theory were puzzling and difficult to understand when I was a student.
Like narrow framing (disposition effect), it really doesn't even make sense.
It can be said that one thousand and ten thousand can't resist the fact that they are academic giants.
I slandered so much, maybe it's all because of my bad taste.
One of my favorites, the five-star paper, is rare, but it's really exciting to read it. There is a piece-by-piece analysis comparable to Indian Buddhism, wide-ranging discussions, and exquisite and just-right empirical evidence. Hey, I really feel like my heart is flying when I read it.
- It's called "getting me high," ha.
2. Redirect
Redirect by Timothy D. Wilson
What if there were a magic pill that could make you happier, turn you into a better parent, solve a number of your teenager's behavior problems, reduce racial prejudice, and close the achievement gap in education?
Well, there is no such magic pill-but there is a new scientifically-based approach called story editing that can accomplish all of this.
It works by redirecting the stories we tell about ourselves and the world around us, with subtle prompts, in ways that lead to lasting change.
In Redirect, world-renowned psychologist Timothy Wilson shows how story-editing works and how you can use it in your everyday life.
The other surprising news is that many existing approaches-from the multi-billion dollar self-help industry to programs that discourage drug use and drinking-don't work at all.
In fact, some even have the opposite effect. Most programs are not adequately tested, many do not work, and some even do harm.
For example, some programs have inadvertently made people unhappy, raised the crime rate, increased teen pregnancy, and even hastened people's deaths-in part by failing to redirect people's stories in healthy ways.
In short, Wilson shows us what works, what doesn't, and why. Fascinating, groundbreaking, and practical, Redirect demonstrates the remarkable power small changes can have on the ways we see ourselves and the world around us, and how we can use this in our everyday lives.
In the words of David G. Myers, "With wit and wisdom, Wilson shows us how to spare ourselves worthless (or worse) interventions, think smarter, and live well."
Timothy D. Wilson is the Sherrell J. Aston Professor of Psychology at the University of Virginia. He has written for Science and The New York Times, among other publications and journals, and is the author of Strangers to Ourselves, which was named by New York Times Magazine as one of the Best 100 Ideas of 2002. Wilson is also the co-author of the best-selling social psychology textbook.
3. Drive
Drive by Daniel H. Pink
I knew a few years ago that this book was very popular and it was a bestseller. Today I finally found time to read it and watched the author Ted's video. Overall, I appreciate and support these beautiful ideas and things.
Dan Pink Drive Ted Talk
The author's greatest contribution is to explain the theory of self-determination well to the public, especially using some practical examples from enterprises, which increases the persuasiveness of the theory to the public. This book says something about motivation, about being self-motivated.
This book describes three driving forces.
The first level of driving force comes from the urge to survive. Clothes, food, shelter and transportation, food, color, and sex are also human instincts. For most people, finding a first job is often based on first drives.
The second layer of driving force comes from external driving, motivation, KPI evaluation, carrot, and stick, which is also the driving method adopted by most companies; most people may find a suitable company within the scope of the second driving force for life. , a decent job with a good salary, if you give a little incentive, just work harder, if the incentive is not enough, you can grind a foreign worker.
The third type is intrinsically driven and spontaneous. The third drive consists of three elements: autonomy, specialization, and purpose.
It’s important to emphasize what you mean by “purpose”: to transform what you are doing into fun, to be guided by the principle of maximizing interest rather than maximizing profit, and to see profit as a pleasant by-product of achievement.
Maybe entrepreneurs or people with an entrepreneurial mentality use the third drive to do things. Those who do things with this drive must be the most worthy of cooperation.
Some people are not suitable for starting a business, or because they are still in the first driving force or the second driving force, evaluate yourself correctly.
4. The Invisible Gorilla
The Invisible Gorilla by Christopher Chabris & Daniel Simons
That's just one aspect of this excellent book - the memory illusion. Many psychology-related works or novels may refer to "illusions". Illusions are one of the most interesting things in cognitive psychology, their existence is so common and yet so completely ignored.
As Richard Wiseman, the author of another equally excellent book, The Psychology of the Weird, said, "Illusions affect your life and mine all the time, and reading this book is like experiencing a blood-boiled, but meaningful trip."
"The Invisible Gorilla" summarizes and analyzes six major illusions:
- Illusion of Attention
- Illusion of Memory
- Illusion of Confidence
- Illusion of Cause and Effect
- Illusion of Knowledge
- Illusion of Potentiality
There is no further introduction to each part because I don't want to spoil the surprise of other readers who haven't read the book in advance. In the process of reading, I always repeat this cycle: I am surprised at the existence of this illusion, and at the same time I have to admit that I am also deceived by the illusion from time to time.
One of the examples mentioned here is something I still believed in before reading this book - the Mozart Illusion of Potentiality. I forgot which report I read. Often listening to Mozart’s music can stimulate the untapped potential of the brain. We always firmly believe that the mysterious brain contains a huge unstimulated potential, so we always chase after swarms. The so-called "brain development" product.
In fact, everyone will become a fool from time to time to be fooled by illusions. This is not terrible, as long as we can admit the existence of daily illusions, and be a little more cautious and rational, just like dealing with memories, whether it is our own or someone else’s memory needs to be held A certain attitude of skepticism, and in important cases, it is necessary to verify to avoid mistakes.
5. Strangers to Ourselves
Strangers to Ourselves: Discovering the Adaptive Unconscious by Timothy D. Wilson
We think that we like a person because of his uniqueness, and only after we break up do we realize that there is no "uniqueness" in love; The job we do is not necessarily what we are good at;
we think that with a house, a car, and money, we are successful people, and we will gain peace and happiness, but when we have all these things, we are inexplicably lost and empty.
These unexpected situations occur only because our true selves, our ideal selves, and our selves in the eyes of others are not a unified image.
We want to live according to our ideal self, but we are often limited or criticized by our true self and the self in the eyes of others; we want to accept our true self and arrange life according to our own abilities, but we cannot let go of our inner desires and social values.
When these three selves collide, people are like prisoners in a car split, being torn apart by forces from different directions in the south, east, and northwest.
Timothy Wilson, a famous American psychologist, pointed out in "The Most Familiar Stranger: A Journey of Self-Cognition and Potential Discovery" that the reason why people are constantly entangled and not knowing how to make a choice is that they lack a true understanding of themselves.
Jasmine said, how do you know that you are not, I used to think I was not either, but then I realized that I didn't dare to face it, and I didn't have the courage. Obviously, we are often not the kind of people we think we are.
So how do you know exactly whether you are or not? Wilson says there is no other way than to dig deep into your subconscious mind to uncover your true motives, feelings, and thoughts.
6. How to Win Friends and Influence People
How to Win Friends & Influence People by Dale Carnegie
In my senior year, my reading habits benefited a lot from Gillian. He said that when reading a book, half of the energy is spent thinking about these questions: Who is this author? What has he done? For what purpose does the author write this book? How is its reliability?
Carnegie was not a philosopher, he was a successful scientist and an adult education expert. To put it bluntly, the work he did at that time was similar to that of a lecturer hired outside the company to train new employees.
I also went to Google to find some information about him. I think the achievements he has made are too exaggerated. In my opinion, he just did his best work in the industry when adult education was not well-established, and at the same time, he had his own uniqueness in this area and then wrote it into a book.
The book 'How to Win Friends and Influence People. Carnegie's purpose for writing this book is clearly stated in the preface: "I know what those adults want (the ability to deal with people). But the book they need has never been written."
At the same time, he also made it clear that this book is not a rational lecture, but teaches you how to do it. "This is an action book"
There is very little truth in the whole book, most of which are some cases or stories. Two are the most impressive, one is a letter Lincoln wrote to Meade at the height of the Civil War, and the other is Roosevelt calling a neighbor to ask her to see Bobwhite.
The book has detailed details, so I won't repeat them here. These detailed stories taken from great men are more convincing. That's the reason those great people are great.
Books are good books, not cryptic or flashy. Recommend to everyone.
7. Start with Why
Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
After listening to the book "Start with Why" today, the author used Apple, the Wright brothers, Martin Luther King, etc. as examples to introduce the concept of The Golden Circle he proposed.
Most ordinary people and companies come in from the outside, from the most explicit to the most ambiguous: What -> How -> Why, and the most famous people and companies in history are from the outside to the inside, starting from Why You do what you do start with the question, then think about how to do it, and then answer what to do.
I think the book only emphasizes the importance of ''Why' and ignores some of the examples. Internal and external objective factors are slightly biased. Sony and Dell are behind Apple, and it's not just a question of why. Can you say that Sony is a company without core values?
Especially in the field of science and technology, the impact of technological development and changes in the external environment is too great.
The problem of rigidity and slow speed in the management of large companies themselves is also an important reason for backwardness. Can you say that IBM is not dedicated to clients now? Can you say MS doesn't want to change the world right now? In short, why is important, but the importance of strategy & execution is also not low.
Not to deny the content of the book, the content of the book is useful for corporate marketing, product marketing, or personal marketing.
the book says that as long as the company expresses to users in the order of why-how-what, even if the product is not top-notch, it can surpass its rivals. Although I don't deny what he said, I still don't like what he said. His remarks will make the reader downplay the importance of the product, which is completely contrary to my perception, so I don't really like his remarks.
One of my favorite words is Charlie Munger's saying,
"The best way to get something is to match yourself with him"
and you can match the product to the best users.
What I wrote earlier is that I don't like what he said, but I still agree with the "Golden Circle Rule" itself. By highlighting your own values, you can match the person who is most suitable for you as quickly as possible, and this kind of relationship is the most stable.
8. Influence
Influence by Robert B. Cialdini
I recently reread "Influence", this is at least the third or fourth time I read it. After reading many behavioral psychology and social psychology books, this time I reread the various examples and experiments listed in the book.
Knowing the psychological factors like the back of the hand, I deeply feel that it has narrowed the distance from the situation when Cialdini wrote this book. A good book is so awesome.
You know where the author's realm is, but you can only get closer to the author's realm when you write the book by re-reading it again and again by enriching your own experience and knowledge.
This is a very strange book. The practicality of the book is very strong, the cases are just right, the analysis is incisive, and the coverage is quite extensive - almost including all the cases in the psychology books I have read, such a book can already be called a masterpiece. In particular, a discussion of how psychology is applied to marketing.
Influence, after all, is a psychological problem. The skills are varied, the key is to know what kind of psychology the target needs to be placed to radiate influence.
Honesty, courage, and integrity will have the greatest impact. When people think you have good enough qualities, you will have the greatest influence on this mentality.
The so-called great skill does not work, great wisdom is like ignorance, and that is exactly the case. The internal strength is sufficient, and there is no need to play tricks.
But the heart must pursue and maintain excellent quality because the biggest difference between human beings and other animals is that it is a species with a "heart". In other words, the reason for being human is to have a "heart".
9. Made to Stick
Made to Stick by Chip Heath & Dan Heath
As advertisers or marketers, we all hope that our creativity can stick to consumers and become a well-known classic case.
So, do sticky ideas have certain key characteristics? Chip Heath and Dan Heath in the United States pointed out in the book "Behavioral Design - Made to Stick" that sticky ideas have six common principles.
Six principles for spreading ideas:
- Simplicity. The capacity of the human brain is extremely limited, and there can only be one focus. No matter what you want to say, only the one you think is absolutely essential. "Good messaging isn't about adding nothing, it's about taking nothing away."
- A surprise. Grab your audience's attention. People are absent-minded, you said nothing.
- Concrete. Understanding abstract things is hard work, and remembering them is even harder. Concrete things are naturally suitable for being understood and remembered by the human brain.
- Credibility. The same words can be spoken differently by different people. This is credibility. Authority is not necessarily the most credible person, sometimes the anti-authority or the ordinary people around are more credible.
- Emotion. Just because people know something doesn't mean they will act on it. Appealing to their feelings (ethnic identity, identity, values) may work better than outright money> or money seduction.
- Story. As humans, we naturally love stories. We can't resist stories. A good story automatically includes everything a good publicity needs. A long list of abstract concepts and statistics > often (more often than you think) compares to a story.
10. Stumbling on Happiness
Stumbling on Happiness by Daniel Gilbert
I thought this book would tell us some practical mottos about happiness. However, although this book is not purely academic, it is definitely not a reference book.
Daniel uses some social statistics and research experiments, which are very rational. Some conclusions have been drawn, but only the conclusions do not tell us how to be happy. The logic of this book is too strong, I can only share some of the touching points of view with you.
1. The theory of relativity of happiness
In simple terms, everyone has different feelings about happiness, and there is no absolute happiness or unhappiness in the world. Don't use your own values to judge whether others are happy or not.
2. The existence and lack of details of happiness
we are more likely to ignore the latter happiness in the spatial dimension and happiness in the time dimension.
When the consumption speed is fast, diversity will increase happiness.
When the consumption speed is very slow, diversity will increase. Will reduce happiness. Think about the happiness of eating many kinds of dishes at one time and the happiness of eating many kinds of dishes every time. Which is stronger?
3. Physiological and psychological self-balance
We cannot leave reality, nor can we leave the illusion. They each serve a purpose, and at the same time check and balance each other, and our experience of the world is the result of negotiation and compromise between these two rivals.
A healthy mental immune system should manage to strike a balance that makes us feel good enough to be brave enough to deal with situations without making us feel good enough that we don't have to do anything.
4. Uncertainty preserves and prolongs our well-being, so people should value it.
Imagine that you received a love letter, signed "A person who silently pays attention to you" or "The next-door neighbor Wang Ergou", which one makes you happier?
5. The ending decides everything
Do you always look forward to a happy ending every time you watch TV? Some things, since there is no good result, it is better not to happen. We always judge a past event in this way unconsciously.
6. Memory will always underestimate or overestimate our well-being. Predictions based on the experience of others are far more accurate. Happiness in different situations is meaningful.
Memory is unreliable, and the most cunning magician in the brain, many feelings will be forgotten over time, what we thought we thought yesterday was not what we thought yesterday, and similarly, we today are even more unable to predict what we will be in the future.
How to think. Think you were unhappy in the past? Then look at the diary written that day. If you think that you are broken up, you will completely deny the past relationship, then go look at the photos at that time.
Our view of the future is more realistic than our view of the past since any step will lead us to a different destination. Instead of imagining, let’s look at the state of the person who came here at that time. Various choices have led to different results. We can get enough information from it to guide us on the current road.
11. The Art of Choosing
The Art of Choosing by Sheena Iyengar
This is a very interesting "psychological research report".
Don't be intimidated by the words "psychological research report", this is just my personal opinion after reading it.
In fact, the author is very powerful in telling the story through her eloquent way of telling the story, and the theme she wants to discuss with readers: the various aspects of "choice" in daily life, and make a wonderful sharing.
How do I choose?
Is there a better option?
What is the underlying motivation behind the choice?
if you're confused, read The Art of Choosing.
To sum up, this book mainly expounds on the following issues:
- The paradigm of choice: It can be divided into perceptual choice and rational choice. The book calls them "automatic systems" and "reactive systems."
- Scope of choice: It can be divided into all-encompassing and restricted everywhere. The former is represented by the free choice of individualistic culture in the United States, and the latter is represented by the collective choice in Japanese tradition and culture.
- The result of the choice: It can be divided into good choices and bad choices. The reference standard is whether it will "regret" and whether it will be conducive to long-term happiness in the long run. Case in point, studies have shown that arranged marriages are more likely to lead to happiness in the long run than free love.
- The main body of choice: is divided into individual choice and common choice. In fact, it is a commonality of human beings to think that they have individuality.
- Responsibility for choice: divided into responsible choice and non-responsible choice. For example, when a relative is terminally ill, the doctor does not inform the condition and decides by himself, the doctor informs the condition and decides by himself, and the doctor informs the condition and decides the family. The psychological pressure on the family is very different.
A few practical guidelines:
- Choose a paradigm: the ideal way is the combination of perceptual and rational, that is, the so-called "intuitive knowledge". Professionals can reach it after 10,000 hours of professional training. However, this ability is limited to its own area of expertise.
- Selection range: When there are too many choices (options greater than 7), in most cases, it is better to appropriately reduce the selection range. For example, you can ask experts, about classification. The "collective choice" under a specific cultural system reduces the trouble of too much free choice to some extent.
- Selection results: a broad vision and a mature mind are conducive to making better choices.
- Select the subject: correctly understand and handle the relationship between individuality and commonality.
- Responsibility for choice: should bear the responsibility corresponding to the right to free choice.
In the preface, the author mentioned the American Dream, believing that its core lies in free choice, and pointed out in the book that the current income of young Americans is highly correlated with their family background, criticizing the increasing difficulty of realizing the American Dream in a sense.
It is also pointed out that there is no necessary connection between freedom, individuality, and happiness.
Just like the two lyrics sing:
When I flew into the blue sky, I found that I was helpless
and there was nothing to stop me. My yearning for freedom
You are the collection of all your choices.
Since it is art, there is no single definite standard. Otherwise, life is like a series that knows the ending, and it's boring.
12. The Power of Habit
The Power of Habit by Charles Duhigg
The book "The Power of Habit" can be read together with two other books, "The Seven Habits of Highly Effective People" and "Willpower". One of the ways to change habits mentioned in the book mentions the power of belief.
In the book "The Simplest Problem Solving Handbook in History", there is a part about belief and knowledge discussion. Faith does not require much thinking, but knowledge requires it.
Habit, to some extent, is also "intuition" or "intelligence", which does not require thinking and is a major characteristic of habit. Because thinking wastes time, and form an instinctive reaction.
Therefore, a reasonable knowledge pyramid should be data-information-knowledge-skill-habit-wisdom.
Wisdom is always the highest.
Deep mastery of skills means mastery, easy to form habits, without thinking, master state, flying flowers, and leaves, all can hurt people.
From this book, you can learn the skills of self-control and people-control, and to develop skills, practice is necessary, such as the 10,000 hours theory.
I do believe more and more in the power of hands now. Sometimes, I mistakenly think that part of the memory is gone.
In fact, it is an illusion. As long as I have practiced the skills to a certain extent, and hands, that part of the memory will be recovered, and, Not a simple recovery, but an upward spiral.
That's what it means for my drawing skills to improve even after years of not drawing. Because although I didn't do it, my observational power was there, and I had been practicing in my mind unknowingly.
"Seven Habits of Highly Effective People," says: Thoughts determine actions, actions determine habits, habits determine virtue, and virtue determines destiny.
That's the way to go.
However, there is one place in the book that is not well explained: the transformation of those people is not without reason.
The power of faith does not appear suddenly and works, but because these people have encountered major setbacks in their lives and inspired them. Drives, because life is over if they don't change, so they change.
There are some people who, despite their setbacks, did not make a change, and then these people lived their lives in failure, but there are fewer examples of the latter, such as the example of gambling.
In the final analysis, it is the simultaneous effect of internal and external causes, not a universal truth.
In the case of the team, the key is not the coach's training method, but the coach's loss of his son, which made the team form a cohesive force. This is actually because of setbacks. If the method is effective, the enemy team can also learn it.
Top Books on Effective Business Strategy
Discover top corporate and business strategy books and essential reads for learning and mastering effective strategies for business success in your career.
1. Built to Last
Built to Last: Successful Habits of Visionary Companies by Jim Collins & Jerry I Porras
After reading it, I expressed my surprise that this book has such a high score?
Two authors made a point of their own and then spent years and hundreds of thousands of words proving it.
Simply put, "the point of view is correct, the proof is complete, and it is useless", "time teller, bell ringer, business comparison, development comparison, corporate culture, and many other things are correct, but for some readers who want to learn from it.
It's arguably not helpful at all, except to give us a shot in the arm" Look at those companies that were shabby in the beginning, but they all succeeded later, man, you're much better than them, let go of your doubts, and fight! "It is very passionate.
The problem is that when you stop and think about it, apart from excitement, what else do you get?
The author writes about the difficulties encountered in the early stage of the company as if playing a family if comparing the CEOs of the company in the early stage.
But what I want to say is that it is still a classic. After all, I can roughly divide the people who have read the book into two types:
- A. People who are relatively successful at this stage. They will tell themselves, "Look, I'm so much better than the stupid CEOs of the comparison companies, and now I know that I have to make rules and make good clocks, and now my company is really going to last forever! "
- B. is a relatively failed and confused person at this stage. They will pat their foreheads and realize, "Isn't this what I want to see!" I would also recommend it to my employees to let them know how promising we are.
Since companies like Procter & Gamble and 3M didn't know what they were doing in the early days, my ignorance is more forgivable now, and it's even a good sign! marvelous!
I also recommend it to my opponents, let them know how open-minded and potential I am, and don't look down on me! A classic example of how to write a bestseller. Personal opinion, maybe one-sided, spicy, but hopefully someone likes bitter medicine and spicy meals.
2. The Innovator’s Dilemma
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen
The logic of this book: Some large companies cannot successfully take advantage of disruptive technological changes, not because they are unconscious, have insufficient technical capabilities, do not develop relevant products, do not have suitable talents, and do not invest resources;
but because:
- The goal is still locked in the present There is a market, and new technologies are still used to meet the needs of existing users and compete for a share in the existing market, resulting in the illusion of "no market" for new products -- the market for disruptive new products is often different from existing products, and it is necessary to wait or excavation. (Similar to "category theory")
- Involve new products within the framework of the existing growth rate -- the market for new products must be small in the initial stage, and it is not appropriate to use the old operating model or target the overall growth rate.
Opinions put forward in the book:
- a. Establish a relatively independent team:
- Moderate size - appropriate amount of resources invested, which can not only ensure development but also have a limited impact on the overall growth rate;
- Team "autonomy" - the operation of disruptive products Different from the original product;
- b. Take equity/acquisition of small companies.
How to run this new business: Data shows that forecasts for disruptive products are often inaccurate, in part because forecasts are based on existing conditions. The time and scale of disruptive products are unpredictable. So rather than "operation", it is more about "learning" and "trial and error".
Regarding whether to be a pioneer company or a latecomer, the book points out that each has advantages and disadvantages, and there is no conclusion. "Disruptive technology should be framed as a marketing challenge, not a technological one."
3. Crossing The Chasm
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore
The structure of this book is very Western, and from a certain perspective, it is like a scientific paper: it describes a phenomenon that cannot be explained by a traditional model, and then proposes a new model (the gap model), using a large number of examples to explain the phenomenon.
Analytical interpretation (early mass-pragmatist behavioral analysis), then deduction (Normandy way and overall product), very rigorous.
Understanding the early mass-pragmatist model of behavior is key to this book's methodology, and it provides an important theoretical basis for its subsequent chapters.
Each of us has the experience of a pragmatist. In our work, we are more willing to use those products that rank first and second in the market. In essence, we want to control the risk. No one wants to be a guinea pig. Some work rhythms are disrupted, and we fear falling into chaos.
Fear of getting into chaos is a huge obstacle for new technology products to pragmatists, and even with new features, it can't surpass the leading products on the market in terms of completeness and reliability.
How to bridge the gap? The method proposed by the author does re-emphasize the characteristic that pragmatists are afraid of chaos, find the painful point of the pragmatist's existing workflow, dig out a market segment, and use this as a breakthrough - "What matters is not in the blank market. of consumers, but the significant impact of the painful experiences of those consumers.”
Dig into a blank market segment where you are more likely to be the dominant player in the market, you can get pragmatists out of confusion and give them greater assurance than other products, and this is the solution given by the author.
Also based on this characteristic of pragmatism, the author derives the concept of the overall product. What pragmatists need is a structural solution.
The target customer profiling in the book is a good way to make demands, using natural language to describe how an appropriationist customer works before using a new product and how it works after using it, based on behavioral traits (customers should Never get into a mess), an interesting approach to deriving requirements.
Although it is a marketing book, it is actually very useful for implementing things in daily work. How to implement your ideas, methods, and new processes in an organization will inevitably encounter various resistances.
After reading this book, you will revisit it from a systems perspective and find solutions, because most people are pragmatists.
4. Good Strategy Bad Strategy
Good Strategy Bad Strategy: The Difference and Why It Matters by Richard Rumelt
- The teacher's summary of the first chapter made me expect more from the book, but I was disappointed with the rest of it.
- The book has very few business cases and uses many war and history examples instead.
- The author only shares parts of the cases, making it hard to understand the full story and learn from it.
- The explanations of important events, like the financial crisis, seemed too simple and missed key points.
- As a business student, I didn't find the book very helpful, but maybe with more experience, I would appreciate it more.
5. Your Strategy Needs a Strategy
Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach by Martin Reeves, Knut Haanaes, and Janmejaya Sinha
It took me nearly two months to read "Your Strategy Needs a Strategy", and I have to say that it is an excellent strategy book, I highly recommend it to colleagues in the Strategy Department and interested friends to learn and practice it.
Large companies need to execute a variety of strategies, assessing the business environment in which they operate based on the dimensions of predictability, plasticity, and environmental harshness, selecting the best type of strategy, and evaluating the company's existing practices.
In general, the five strategic archetypes under the strategy palette are as follows:
- Classical strategy: analysis-planning-execution, making it bigger;
- Adaptive strategy: change-selection-promotion, seeking speed;
- Visionary strategy
- Shaping strategy: attracting-coordinating-development, coordination;
- Reshaping strategy: coping-saving-growth, survival.
Different strategic choices have different requirements for company information, innovation, organizational form, and culture.
In the implementation, four strategies of separation, transformation, self-organization, and external ecosystem of ambidextrous innovation should be adopted as the application of environmental diversity and dynamics.
Of course, the basic colors and combinations of the five strategies are only the basic building blocks of the company, and when they are considered in a broader context, the difference and absoluteness of each standard strategy will be weakened.
Rather, the strategic palette provides a language, logic, and mindset that enables leaders to develop the right set of competencies to chart the light and shade on the strategic palette, based on the context and the company's applicability to the whole...
In this process, leaders, as mappers of multiple strategic dynamic combinations, should play the roles of diagnosers, segmenters, disruptors, mentors, marketers, questioners, receivers, and facilitators.
6. Competing Against Luck
Competing Against Luck: The Story of Innovation and Customer Choice by Clayton M. Christensen, Karen Dillon, Taddy Hall, and David S. Duncan
When I read the title of the book, I felt a little strange. What is the competition with luck, isn't luck just fate?
After reading it, it turns out that this is how to find the reason behind the user's use of the product, find the reason, and then innovate, the success rate will be higher, which is the so-called victory over luck.
At the same time, it also made me realize that there are many misunderstandings in the original product thinking, such as big data analysis, user characteristics, user surveys, etc., which can be misleading.
It may be that we get lost, but we always enjoy it, and we have never found the real reason behind the user's use of the product.
What this book wants to tell us is how to gain insight into the real reasons why users use a product, which is not only about needs but also intertwined with social, emotional, and other factors.
The user hires a product in a specific context to achieve a certain progressive task, referred to as task theory - to discover the task the user needs to complete.
The author, Christensen, used this theory to complete "How Do You Measure Your Life" to explain the causal relationship between personal choices and success and happiness.
There is an example of a milkshake in the book. You will focus on the improvement of the product, changing the taste, shape, appearance, etc. These effects will not bring significant growth to the product.
And task thinking, you will find that users who drive in the morning buy milkshakes to facilitate driving, and sucking, pass the boring time and breakfast problems, and don't care about health problems at all.
In the evening, the fathers who buy milkshakes are the fathers who pick up and drop off their children, to reflect the father's love, while avoiding the anxiety of other desserts and the time problem of going to the playground.
You will also find that there are different types of product competitions in the morning and evening, breakfast in the morning, and children's toys, playgrounds, etc. in the evening.
With this discovery, we improved the consistency and taste for users in the morning, solved the problem of users having breakfast while driving, and launched a small cup type for users in the evening, and the sales of the products were immediate.
The same product, through task thinking, under different backgrounds, users have different purposes for using it, and the competing products faced by the product itself are also changing.
We need to learn to observe clues, listen to the voices of users, constantly think about what causes what, and build product stories to discover the social, emotional, and other factors behind the product, and to accurately locate the functional improvement points of the product.
With this as the goal, a series of processes are created, so that users can obtain a good product experience, and the product can gain a competitive advantage.
To summarize the key points of task theory:
- The employment plans in the context of specific tasks are different and can be non-homogeneous products;
- The program will be intertwined with function, society, and emotion;
- It is not suitable for tasks or transactions or products with a broad definition and an unclear theme.
Finally, this theory is not only applicable to business, but also helpful to study, life, and work. Discovering the tasks that users need to complete can make our lives happier.
7. Good to Great
Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins
My favorite conclusion came at the very beginning (Chapter 2) when the author's team surveyed managers of great companies, "managers who achieved leapfrog companies talked about luck many times", which is not the "conclusion" the author wanted, and not the center of the book, I just like the fact that it supports my own "fatalism".
The so-called management and the problems encountered by the CEO of a modern company and the commander of an ancient army of 300,000 are similar. No commander can win a war just by reading a military book, so a company can't have a certain “know-how” to succeed.
There are many bright spots in this book. As a rigorous research project that lasted for many years, it revealed many statistical laws. It summarizes the paths great companies have traveled and what they have in common. But even the author admits that without these characteristics a company is bound to be great.
As someone who has never run a company, this kind of book is similar to a motivational book, because the features mentioned are so straightforward, and the author will cite many successful examples to nag: "It works. , you see that XXXX has succeeded, if you don’t do it, you will die, and you see that XXXX has failed like this”; but for managers who have faced reality, this book will be a good reference.
My recommendation is that the chapters "Level 5 Managers" and "First and Last" are very good, and the later chapters can only be said to be better if you read them.
8. Contemporary Strategy Analysis
Contemporary Strategy Analysis by Robert M. Grant
Last year, I read a copy of "Contemporary Strategy Analysis", which literally opened a new door for me.
From there I learned about Porter's Five Forces, Barriers to Entry, and Vertical Integration, and later expanded into some game theory.
This knowledge has given me a different dimension in looking at some things.
For example, why do some industries look extremely profitable, but there are no potential entrants.
Why did Nokia develop well, but suddenly Apple fell to the ground.
This time, reading "Contemporary Strategy Analysis" obviously requires less effort.
There is a lot of duplication with Contemporary Strategy Analysis.
After all, when it comes to strategy, you cannot fail to mention competition, and you cannot fail to mention the Five Forces Model and Game Theory.
The author's purpose in writing this book is to enable managers and students to acquire management concepts, skills, and skills so that they can make better strategic decisions.
In terms of content, it is mainly described from the basic framework of strategic analysis.
What is a strategy?
Strategy is the method to achieve the goal, mainly divided into two elements: the company and the industrial environment.
It can also be understood as both internal and external.
To facilitate understanding, we take "people" as an example to make a brief summary and explanation.
For a person to develop well, in addition to his own cultivation, it is also very important to utilize the external environment.
Part of its Goals and Values
You need to be clear about your development goals, whether you want to make a lot of money family happiness, or something else.
Goals and values are consistent and mutually supportive. Because your values are money first, your goal is to get more money.
Resources and Capabilities
Take stock of the resources you have, both tangible and intangible. Tangible resources may include houses, money, cars, and looks.
There are more intangible resources, your connections, your knowledge, your cultivation, your sense of humor.
And resources are not the same as capabilities.
Ability is what you have, such as communication ability, and professional ability.
These abilities may allow you to have more resources, and some of your resources can be converted into your abilities.
External environment
The analysis of the external environment is mainly carried out using the five forces model.
Competitor
There will be various competitors on your way to your goal.
Do you have a competitive advantage that will set you apart?
I think that competitive advantage actually mainly comes from its own part, whether your resources and capabilities are scarce, difficult to replicate, different, and so on.
Although the cost advantage may be another. And I see cost advantage as a part of your resource.
For example, your family's economic conditions are relatively good, you don't need to rent a house, and you can take advantage of the cost advantage when competing for a job.
Customer
You can treat your business as your customer, and it pays you to provide professional service.
How much money is given to you depends on your competitiveness.
If the customer has a lot of candidates, it will bargain, which means it has the right to bargain.
When your competitiveness is strong enough, the bargaining power of customers will be weakened.
Write at the end:
This book is very thick, and I feel very tired after reading it.
Because there is a lot of content, I want to pick some commonly used knowledge points to summarize.
After all, many things are my imagination and understanding, and I have never really participated in the strategy formulation and evaluation of a company.
The main purpose of reading this kind of book is to expand my horizons and knowledge.
In this book, I also saw some content related to the business I am doing, such as enterprise knowledge management, the meaning of inertial processes, and so on.
9. Blue Ocean Strategy
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim & Renée Mauborgne
Blue Ocean Strategy was co-authored by two INSEAD professors of strategic management, Kim and Mauborgne. It is one of the most popular management bestsellers at the moment.
"Blue Ocean Strategy" is a book I read on the subway. Since I have had to take the subway to different places all day recently, I have a lot of time to read a book. Now I read the travel magazine "Blog".
Reading books on the subway is more casual, but it is also very interesting because you can be like no one else, you don't have to worry about what others think of you, you don't have to look at others, and you don't have to think about whether you have a chance to jump off the track, the only bad thing is that you occasionally sit pass the stop.
In fact, many of the sayings about the blue ocean strategy can be applied in many places. For example, who knows that creating a blue ocean is much better than being in a red ocean, and who does not know the strategic significance of creating a blue ocean.
However, the book uses a large number of cases to explain The strategic height of the blue ocean, in fact, in the book, there is no systematic explanation of how to create a blue ocean for an enterprise.
Most of the meaning of this book, I think, is to change your mind about how to get the most possible profit in the most unlikely places, and occupy the market that no one wants to occupy. This is also the case.
This book does not teach you how to create a blue ocean. Most of it is about how to change people's concepts, the thinking of superiors and subordinates, and even the "interpersonal" that people are good at. relationship” is also described at length.
The deepest impression of the book is the analysis of competitors and the estimation of its own strength, and then to find out the blue ocean, those charts, to see their strengths and weaknesses at a glance.
Most of the time, you can't get the sword of Shangfang just by reading a book. Most of the good books are just to trigger your thinking, especially management books. It is enough to trigger your thinking.
You can't expect to pass a book. The book can guide the enterprise, or take the case in the book to change the working state that you have always been in.
A book that can bring you systematic thinking and straighten out previously cluttered thoughts is enough. This is a good book.
10. Playing to Win
Playing to Win: How Strategy Really Works by A.G. Lafley & Roger L. Martin
Businesses deliver unique value by "carefully choosing a range of different activities", this is what Porter said in his book "Competitive Strategy", and AG is also the author of "Playing to Win", it can be said that from the practice level, which confirms this theory.
Many people have heard of Procter & Gamble and at the same time, as a company. I have worked for more than 6 years, and I have a good understanding of its culture and strategy. After resigning from Procter & Gamble and starting the road of entrepreneurship, reading this book again, the feeling is very different!
The most direct feeling is Entrepreneurship, foreshadowing!
The book cites many examples of the practice process of P&G's brand, giving people a real feeling. Behind every brand is a series of "choices"!
In the book, the core point of view is how to make corresponding strategies that meet the goals through corresponding methods.
In terms of specific operations, 5 questions can help open the mind:
- What is the vision?
- How is the market positioned?
- How can we win?
- What ability must be?
- How does the management system match?
This thought process, and the approach to supporting strategy, are the sources of differences between companies.
How to control this rhythm and make the right choice is a process of constantly scrutinizing these five questions.
Generally speaking, this book is suitable for those who are doing business or products and want to make products into big brands but feel that they have encountered some bottlenecks. The method itself, regardless of the enterprise, but in stages.
11. The Art of Strategy
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life by Avinash K. Dixit and Barry J. Nalebuff
The essential difference between science and art is that the content of science can be learned systematically and logically, while the cultivation of strategic art can only be carried out by relying on examples, experience, and practice”; “Game theory as a discipline is far from complete, (So) a lot of strategic thinking is still an art.”
By nature, people tend to be self-centered, focusing only on their own understanding and their own needs. But the art of strategy requires, not to be self-centered, to understand what others stand, think, and value, and use that understanding to guide action.”
Sailing provides a great opportunity to observe an interesting counter-example to the “follow the leader” strategy. The sailing boats that lead in performance usually copy the strategy of following the boats. If a trailing boat changes course, the leading boat will do the same.
In fact, even when the trailing boat adopts an apparently inferior strategy, the leading boat will do so. Why? Because sailing is not the same as dancing in a ballroom, where it's useless to get close, only to win at the end. If you are ahead, the surest way to stay ahead is to see what others do and do what you do.
Obviously, you shouldn't gamble with these poker champions, but when should you gamble? Groucho Marx once said that he rejected any club that accepted him as a member. By the same token, you may be reluctant to accept bets offered by others.
Even if you win an auction, you should be worried about it. Because the fact that you are the highest bidder means that others don't think the item is worth the price you paid for it. Winning an auction only to find yourself overbid is a phenomenon known as the winner's curse.
12. Competitive Strategy
Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael E. Porter
Porter is said to have planned to go out to work when he was in school, but one of his teachers discouraged him, believing that working in actual business would waste his talent. So, with his 3 great books. Porter is a major in Industrial Economics.
Speaking of this gossip, it shows two points. Porter has never been engaged in the actual work of enterprise management. His professional background is in industrial economics, and the research focus of industrial economics in that era (1970-1980) was monopoly and pricing.
Porter's genius lies in his use of the research results of economics to construct an analytical framework for analyzing and understanding the competitive business strategy of enterprises, which is very powerful, groundbreaking, and at the same time has obvious simplicity.
So Porter's theory has become the favorite of consultants. Without this, how do attract clients? Of course, analysts also have tools like swot\pets\position\benchmarking.
But how do business operators and managers apply Porter's theory? In fact, it only provides a framework for analysis, and there is no way to actually apply it.
For example, in Porter's low-cost strategy, the key is not whether the strategy is effective, but how to reduce costs as much as possible while maintaining the quality of products and services.
And this is not something that can be solved by reading Potter's book. From the actual case of enterprises, Porter's theory has been born for nearly 30 years, but which great enterprise is built according to Porter's theory?
As a lover of strategic theory, you should read Porter's book, and as a business owner, it is good to read it, or not to read it. A theory is a theory, nothing more.
13. The Balanced Scorecard
The Balanced Scorecard: Translating Strategy into Action by Robert S. Kaplan and David P. Norton
Here is the book by the recognized architects of the Balanced Scorecard that shows how managers can use this revolutionary tool to mobilize their people to fulfill the company's mission.
More than just a measurement system, the Balanced Scorecard is a management system that can channel the energies, abilities, and specific knowledge held by people throughout the organization toward achieving long-term strategic goals.
Kaplan and Norton demonstrate how senior executives in industries such as banking, oil, insurance, and retailing are using the Balanced Scorecard both to guide current performance and to target future performance.
They show how to use measures in four categories-financial performance, customer knowledge, internal business processes, and learning and growth to align individual, organizational, and cross-departmental initiatives and to identify entirely new processes for meeting customer and shareholder objectives.
The authors also reveal how to use the Balanced Scorecard as a robust learning system for testing, gaining feedback on, and updating the organization's strategy. Finally, they walk through the steps that managers in any company can use to build their own Balanced Scorecard.
The Balanced Scorecard provides the management system for companies to invest in long-term customers, employees, new product development, and systems rather than managing the bottom line to pump up short-term earnings. It will change the way you measure and manage your business.
14. The Strategy Book
The Strategy Book: How to Think and act strategically to deliver outstanding results by Max Mckeown
"This book will help readers tackle the really important challenges they face both in developing strategies and putting them into action" Consulting Magazine Strategy is about shaping the future.
Thinking strategically is what separates good managers and great leaders. Learn the fundamentals about how to create a winning strategy and lead your team to deliver it.
From understanding what strategy can do for you, to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real-world strategies.
Strategy is simple, but simple is complex. The Third Edition includes updated examples and a new set of practical future-focused tools including the Quick Strategy Canvas and the Big Picture.
These will help any manager, regardless of experience, to better develop their inner strategic potential for outstanding results in our ever-changing world.
People who wanted to shape the future have created our present. With over 7 billion fellow humans sharing our planet, things are not going to slow down or get simpler.
At the heart of the strategy is the mind of the individual strategist, and by nurturing your ability to see the big picture you can get better at adapting successfully. You can get better at shaping events to get to somewhere better. Using available means to desirable ends.
Expectations keep shifting, new competitors keep appearing, rules change and then change again, technologies disrupt, and then politics shake up the nature of the landscape in which you compete, work, and live. Being more strategic is about our thinking both competitors and limitations.
Strategy is not a solo sport. The Strategy Book focuses on how you can create powerful strategies with other people to deliver success together in a competitive world.
It answers the following questions:
- What do we know about strategy?
- What can creative strategy do for you?
- How can you create winning strategies?
- How to think and act strategically?
- How can you engage people with strategy?
- How do you avoid pitfalls and screw-ups?
It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring to them again and again.
15. Strategy Maps
Strategy Maps: Converting Intangible Assets into Tangible Outcomes by Robert S. Kaplan and David P. Norton
A book that feels good. After reading it, I have a little more understanding of the Balanced Scorecard.
After that, I bought a few books about the Balanced Scorecard. I feel that the research on this technology is still in its infancy. Although it has applications, it still requires a certain amount of research and exploration to really implement it well.
The book is still relatively conceptual. Of course, there are still many examples. To effectively apply the content to daily work, still requires certain attainments and learning.
Strategy map, describing how the organization creates value, and the Balanced Scorecard as its specific operational level. The strategy map provides a visual framework that integrates the goals of the four levels of the enterprise into a balanced scorecard.
Objectives and metrics for the operations management process, building superior supplier relationships and reducing the total cost of procuring goods and services/producing existing products and services for today's customers/delivering products to customers/managing operational and business risk.
Account management processes provide organizations with the ability to select, acquire, retain, and grow their business with target customers.
High-level goals and metrics for the innovation process, identifying opportunities for new products and services/managing the R&D portfolio/designing and developing new products and services/and launching new products and services.
Regulatory and social processes and goal setting have a huge impact on enhancing employee attractiveness, customer value propositions, and financial performance awards.
Intangibles, human capital, information capital, and organizational capital (culture, leadership, alignment, teamwork) all have to match the strategy map.
A strategy map is just a static representation of a strategy, used as a dynamic management tool, setting target values to add time and speed dimensions.
There are still some gains from reading this book, such as the book's analysis of intangible assets (human capital, information capital, and organizational capital, by the way, which also exposes the author's superficial understanding of these three things) and the "Strategy of Intangible Assets". readiness".
16. Corporate Strategy
Corporate Strategy: Tools for Analysis and Decision-Making by Phanish Puranam and Bart Vanneste
Many companies are not single businesses but a collection of businesses with one or more levels of corporate management. Written for managers, advisors, and students aspiring to these roles, this book is a guide to decision-making in the domain of corporate strategy.
It arms readers with research-based tools needed to make good corporate strategy decisions and to assess the soundness of the corporate strategy decisions of others.
Readers will learn how to do the analysis for answering questions such as 'Should we pursue an alliance or an acquisition to grow?', 'How much should we integrate this acquisition?' and 'Should we divest this business?'.
The book draws on the authors' wealth of research and teaching experience at INSEAD, London Business School, and University College London.
A range of learning aids, including easy-to-comprehend examples, decision templates, and FAQs, are provided in the book and on a rich companion website.
17. The Hard Thing About Hard Things
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz
After reading the whole book, I reviewed the content of the whole book and found that I had misread the original intention of the book before, so I came to the following wrong evaluation that deviated from the author's purpose.
This book should be a management book, and to be precise, it is entrepreneurship. management skills and details in the development process of a large-scale company.
From this point of view, it is highly recommended that entrepreneurs whose company products are on the right track read this book.
Although the domestic and foreign environments are different, most of the techniques solve common human problems and have little to do with the environment.
The text of the whole book is relatively simple and the content is relatively popular. In the book, the author of the first three chapters mainly tells about his personal entrepreneurial experience, which is very exciting and exciting.
Especially for the hardships of the entrepreneurial process, and the descriptions and opinions of the biographical management books on the market, I very much agree and feel deeply.
The author puts forward: "This book is not to teach entrepreneurs how to do the right thing, but to teach you how to recover from a dilapidated situation in the face of adversity."
This sentence also summarizes the content of the back of the book very well, and the following chapters basically Each of the above is a chapter on a major theme, and each major theme gives its own advice and experience on smaller issues.
The content of each article is very independent and self-contained. The conclusions of these articles are derived from the author's entrepreneurial experience, which is the story told in the first three chapters, so after reading the first three, you can read any topic at will without being affected by the order.
The author divides entrepreneurship into "prosperity" and "adversity". Different situations have different requirements for CEOs and different ways of dealing with problems.
However, I personally think that it is not enough to divide entrepreneurial companies in this way because He doesn't make a good distinction between startups that have direction and those that don't.
The experience in the book is mostly the difficulties encountered by companies that are moving towards their goals, but there is no suggestion for companies without direction.
This is related to the author's personal experience. The company where the author works has basically not lost its direction.
However, I personally think that for a start-up enterprise, the first thing to do is to create a product that meets market demand.
Only with such a product can the company develop, compete in the market, and experience the difficulties and pains the author mentioned. ,
These difficulties and pains are not encountered by every entrepreneur, and not every entrepreneur can be fortunate enough to endure them.
His troubles are troubles in the process of growing up, not to say that these troubles are easy to solve, but I have not encountered these troubles so far, so there is not much resonance.
In addition, a large part of the content in the book belongs to human resources issues. I personally think that a large part of the content belongs to common sense issues in human resources, such as: whether to recruit employees of a friend's company, why we need one-on-one conversations, etc.
Wait. If you want to learn this content, you can look at professional books on human resources, which are more thorough and have more skills than this one.
Not only that, many of the human resources suggestions in the book, due to different national conditions and characteristics, many of them are difficult to follow and realize. If someone wants to practice, they must try to think dialectically.
18. Value Proposition Design
Value Proposition Design: How to Create Products and Services Customers Want by Alexander Osterwalder
I first learned about this book from "New Generation of Business Models". Value proposition design can be said to be a derivation of the business model canvas, but it no longer focuses on the abstract business model positioning but on a methodology on how to practice.
We all know that value is based on products and customers, but actually achieving product-market fit is an important challenge.
I think the future of companies, especially Internet startups, will depend on how well they understand their customers and whether they agree with your value proposition.
"Value Proposition Design" provides many paradigms and tools to help entrepreneurs gain insight into customers, how to get out of the office to understand customers' backgrounds, needs, and pain points through interaction with customers, and how to design value propositions that fit the market and customers, and how to integrate value Advocate for integration into a broader business model, and last and foremost is how to test these assumptions.
For a startup, product-market positioning is especially important. It is easy for founders to fall into their own vision and ignore the actual needs of customers.
This is also one of the most important reasons for startup failure. As a founder, a customer-oriented product development process and framework are required to form a customer->product-oriented corporate culture in the enterprise.
I believe that using the business model canvas as a strategic tool, the customer development process as the product design route, and agile development as the product development process can greatly reduce the business risk of start-ups and create products that delight and amaze customers.
19. Competing On Analytics
Competing on Analytics: The New Science of Winning; With a New Introduction by Thomas Davenport
In fact, this book comes from a paper by the author in "Harvard Business Week", because it is well received, So the author also pushed the boat out of this book.
The most important readers of this book, as well as the readers with the most bibliography, should be practitioners of enterprise management software.
Whether it is consulting or implementation, even pure software development engineers will be very rewarded.
This book has almost become a must-read for CIOs in the United States. It was among the best-selling books in the business category in 2007.
It describes a data-driven concept, in fact, the essence is fact-based decision-making and process improvement, rather than using some descriptive registration.
This book indeed talks about organizational structure, business processes, and other management issues.
In fact, look closely
- This book was written in 2009. At that time, the competitiveness and marketing methods of j data analysis were far less flexible and huge databases than now, but the concepts mentioned by many authors in the book have also been verified. , it can be said that the author sees further than most people in the prediction of ideas and trends, which is also a kind of author's advocacy of "enterprise competitiveness under data analysis".
- In this book, I think the author hopes that the management personnel will pay more attention to it, so it is more for the people who are more acceptable to the management personnel, and there are very few introductions in the implementation and actual operation. Less, so far.
- Combining the above two points, in the words of high force, "The Tao has been made clear, and we will discuss it later in the surgery."
20. Strategy Mapping For Learning Organizations
Strategy Mapping for Learning Organizations: Building Agility into Your Balanced Scorecard by Phil Jones
How can we ensure our strategy will succeed, especially in changing and uncertain times?
The answer, as explained in "Strategy Mapping for Learning Organizations", is to become a more responsive organization - one that captures its strategy in strategy maps learns from that strategy, and can adapt to deliver results.
For anyone involved in managing strategy and performance, applying the powerful strategy mapping techniques will move your balanced scorecard from an operational tool to one of strategy and change.
It will help you capture, communicate, and manage your strategy more effectively. However, strategy can no longer be simply a top-down, annual process. It needs to be more iterative, emergent, and involving. Many agile organizations have adopted rolling plans and budgets.
Bringing greater agility into the wider strategy and performance management processes requires the tools and techniques described in "Strategy Mapping for Learning Organizations".
Phil Jones provides a detailed guide to developing, rolling out, and managing modern strategy maps and scorecards, building agility and learning. His book incorporates the latest strategic thinking and models.
It places the balanced scorecard in a wider governance context that includes the management of risk and environmental and social responsibility. Fully illustrated with examples from many different organizations, this book will help you deliver your strategy better.
21. The New HR Analytics
The New HR Analytics: Predicting the Economic Value of Your Company's Human Capital Investments by Jac FITZ-ENZ
In his landmark book, "The ROI of Human Capital", Jac Fitz-ENZ presented a system of powerful metrics for quantifying the contributions of individual employees to a company's bottom line.
"The New HR Analytics" is another such quantum leap, revealing how to predict the value of future human capital investments. Using Fitz-ENZ's proprietary analytic model, readers learn how to measure and evaluate past and current returns.
By combining those results with focused business intelligence and applying the exclusive analytical tools in the book.
Brimming with real-world examples and input from thirty top HR practitioners and thought leaders, this groundbreaking book ushers in a new era in human resources and human capital management.
How to assess the value of HR seems to be becoming a trend, but unfortunately, unlike finance, the value of assets can be accurately measured, but it is difficult for people.
This book generally provides some ideas and methods, but there is still a distance from practical application. For me, it's still a bit tiring to read. Most of the content is a discussion on a specific topic. It is more suitable for experts who have a certain understanding and practice of HR to read.
22. Making Strategy
Making Strategy: Mapping Out Strategic Success by Fran Ackermann and Colin Eden
This book approaches strategy-making in a way that is designed to assist most organizations in developing strategies appropriate to their size, purpose, and resources.
It provides a much-needed guide to the strategy-making process by elaborating the key concepts and theories of strategic management; illustrating through case vignettes the issues inherent in the process of strategy-making; and providing extensive and detailed practical guidelines on the methods, techniques, and tools employed in the case vignettes.
Key themes explored are the crucial significance of political feasibility; the role of participation; emphasis on stakeholder management; thinking about alternative futures within the overall process of strategy-making; and using computer support for strategy-making, organizational learning, and strategy-delivery.
23. Beyond Performance Management
Beyond Performance Management: Why, When, and How to Use 40 Tools and Best Practices for Superior Business Performance by Jeremy Hope and Steve Player
There’s a bewildering array of management tools out there. And they all promise to help you excel at the toughest parts of your job: defining your organization’s strategic direction, managing customers and costs, and boosting workforce performance.
But just 30 percent of these tools deliver as intended. Why? As Jeremy Hope and Steve Player reveal in Beyond Performance Management, while many tools are sound, in theory, they’re misused by most organizations.
For example, executives buy and implement a tool without first asking, “What problem are we trying to solve?” And they use tools to command and control frontline teams, not empower them—a serious and costly mistake.
In this eminently useful, clear-eyed book, the authors critically review dozens of well-known management tools—from mission statements, balanced scorecards, and rolling forecasts to key performance indicators, Six Sigma, and performance appraisals.
They explain how to select the right tools for your organization, how to implement them correctly, and how to extract maximum value from each.
Brimming with rigorous analysis and solid advice, Beyond Performance Management helps you swiftly gauge the value of each management tool, as well as navigate the increasingly crowded field of offerings—so the tools you select deliver fully on their promise.
24. Strategic Performance Management
Strategic Performance Management by Bernard Marr and Dina Gray
This book is about strategic performance management for the Twenty-First Century organization. In a practical step-by-step approach, it navigates readers through the identification, measurement, and management of the strategic value drivers to enable superior performance.
Using many real-life case examples this book outlines how organizations can visualize their value creation, design relevant and meaningful performance indicators to assess performance, and then use them to extract real management insights and improve everyday strategic decision-making as well as organizational learning.
A key focus of the book is the important issue of creating value from intangible assets. Much has been written about the importance of intangible assets such as knowledge, skills, relationships, culture, practices, routines, and intellectual property as levers for organizational success. However, little has been published that tells managers how to do that.
This book moves beyond just raising awareness and provides practical tools and templates, gathered from many extensive case studies with world-leading organizations.
The key issues the book addresses are:
- How do we identify the strategic value drives, especially the intangibles, in our organizations?
- How do we understand their strategic value using powerful mapping tools?
- How do we then measure the business performance?
- How do we use performance indicators to improve decision-making and organizational learning?
- How do we align performance reviews and risk management with our strategy?
Well-grounded in theory and packed with case studies from around the world, this book will function as a guide for managers as well as a reference work for students and researchers.
The tools described in this book are not only suitable for leading international corporations but have been designed to be equally appropriate for not-for-profit organizations, central and local government institutions, small and medium-sized businesses, and even departments and business units.
The ideas, tools, and templates provided allow managers to apply them straight away and transform the way they manage strategic performance at all levels of their organization.
25. The Intelligent Company
The Intelligent Company: Five Steps to Success with Evidence-Based Management by Bernard Marr
Today's most successful companies are Intelligent Companies that use the best available data to inform their decision-making.
This is called Evidence-Based Management and is one of the fastest-growing business trends of our times. Intelligent Companies bring together tools such as Business Intelligence, Analytics, Key Performance Indicators, Balanced Scorecards, Management Reporting, and Strategic Decision Making to generate real competitive advantages.
As information and data volumes grow at explosive rates, the challenges of managing this information are turning into a losing battle for most companies and they end up drowning in data while thirsting for insights. This is made worse by the severe skills shortage in analytics, data presentation, and communication.
This latest book by best-selling management expert Bernard Marr will equip you with a set of powerful skills that are vital for successful managers now and in the future. Increase your market value by gaining essential skills that are in high demand but in short supply.
Loaded with practical step-by-step guidance, simple tools, and real-life examples of how leading organizations such as Google, Coca-Cola, Capital One, Saatchi & Saatchi, Tesco, Yahoo, as well as Government Departments and Agencies, have put the principles into practice.
The five steps to more intelligent decision-making are:
- Step 1: More intelligent strategies – by identifying strategic priorities and agreeing on your real information needs
- Step 2: More intelligent data – by creating relevant and meaningful performance indicators and qualitative management information linked back to your strategic information needs
- Step 3: More intelligent insights – by using good evidence to test and prove ideas and by analyzing the data to gain robust and reliable insights
- Step 4: More intelligent communication – by creating informative and engaging management information packs and dashboards that provide the essential information, packaged in an easy-to-read way
- Step 5: More intelligent decision-making – by fostering an evidence-based culture of turning information into actionable knowledge and real decisions
Conclusion
Business strategy and psychology are interconnected; understanding psychological principles can enhance strategic decision-making and leadership effectiveness.
Books on the psychology of doing business include Consumer Psychology, Consumer Behavior, Organizational Behaviour, and Bizarre Consumption.
These business psychology and strategy books provide valuable insights to build your skills in decision-making, leadership, and strategic planning.
You’ll learn how to make smart choices and lead people effectively, they can help you understand how to work better with others.
These books show you how to think differently about problems and come up with great ideas.
By reading these books, you will get the tools to succeed in school and future jobs.
