Today I have selected 15 Best Business Books for College Students to read in 2022 to help you get in touch with the "business world" more closely and cultivate your "business smell"! After graduation, whether you choose a job or start a business, you need to be closely connected to the "business world".
If college students want to start a business in the future, they need to read a lot of business books, because sometimes reading is to master knowledge, but more often it is to broaden their horizons and inspire their own thinking; therefore, it is recommended to read a lot during school, all walks of life Books in the field should be read.
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15 Best Business Books for College Students to read in 2022
If you simply want to learn business knowledge, then the first thing you need to know is some basic knowledge: such as business management, marketing, business models, and so on, but these basic concepts are often ignored by many people, or they are not I like to watch.
in fact, this basic knowledge is very important, and you must have a good understanding in the early stage; in addition to some basic knowledge, you can understand the development history of some large companies, which can open up many ideas;
Habit, often pay attention to some news about business, business, technology, company, stock market and some blog posts, in-depth observation, etc. in the society; these are more practical things so that you can understand social business as soon as possible The overall situation, learn more about some business models in Europe and the United States, after all, many domestic business models are borrowed.
College students read some best books on business and entrepreneurship, which can help them build a correct basic understanding of business and entrepreneurship.
The following are the books on business and entrepreneurship that I recommend must-read for college students. Welcome to read!
1. Good to Great
Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins
This book can actually be explained in one sentence: the only difference between an excellent company and an excellent company is who has a better corporate culture.
The so-called corporate culture is definitely not to do some posters in the company, to get some superficial things like newspapers, corporate culture is the value of a company. Whoever has better values can be more excellent. It's the same for people and businesses.
The best way to read this book is to go through the conclusions the book, and if you feel it in your heart, you will know it.
After reading this book, I also read "Foundation Evergreen", I personally evaluate "Foundation" in general. Wondering why "Foundation" can be so popular? Analysis of the reason: Maybe too many companies want to be evergreen, and there are many practitioners in these companies, so they constitute a considerable buying crowd.
This involves the positioning of companies and entrepreneurs: whether they plan to do it for a long time, or do it well for a few years, then stop. Personally, I think: the long-term is not necessarily the only option.
Most people hope to use the company's success to achieve a personal heroic history of success. I think Good to Great comes to a better conclusion: Great companies don't come from a charismatic, heroic leader.
This is actually the basic assumption of the character of a great leader (strong): the company is more important than the individual. The future of the company is higher than that of the individual.
And these characteristics are often by nature, and it is hard to say whether they can learn them. Therefore, whether people can self-transcend self-adjustment is the key to the problem.
So, how many of today's promising Internet companies can go from good to great?
2. How to Win Friends and Influence People
How to Win Friends & Influence People by Dale Carnegie
In my senior year, my reading habits benefited a lot from Gillian. He said that when reading a book, half of the energy is spent thinking about these questions: Who is this author? What has he done? For what purpose does the author write this book? How is its reliability?
Carnegie was not a philosopher, he was a successful scientist, an adult education expert. To put it bluntly, the work he did at that time was similar to that of a lecturer hired outside the company to train new employees.
I also went to Google to find some information about him. I think the achievements he has made are too exaggerated. In my opinion, he just did his best work in the industry when adult education was not well-established, and at the same time he had his own uniqueness in this area, and then wrote it into a book.
The book 'How to Win Friends and Influence People. Carnegie's purpose for writing this book is clearly stated in the preface: "I know what those adults want (the ability to deal with people). But the book they need has never been written."
At the same time, he also made it clear that this book is not a rational lecture, but teaches you how to do it. "This is an action book"
There is very little truth in the whole book, most of which are some cases or stories. Two are the most impressive, one is a letter Lincoln wrote to Meade at the height of the Civil War, and the other is Roosevelt calling a neighbor to ask her to see bobwhite.
There are detailed details in the book, so I won't repeat them here. I find these detailed stories taken from great men to be more convincing. That's the reason those great people are great.
Books are good books, not cryptic or flashy. Recommend to everyone.
3. The Wealth of Nations
The Wealth of Nations by Adam Smith
Although this book is said to be a work of economics, economics will always be inseparable from politics. The author wrote this book at a tense moment before the outbreak of the American Revolutionary War.
If the method proposed by the author could be realized, perhaps the world map today would be very different. The British government just chose a short-sighted approach, which caused the United States to independent.
Adam Smith believed that: as a country, the United Kingdom has absolutely no need to limit the capital to England but should treat all areas in the empire as equals. Where the tax is more, the number of parliamentarians should be more.
Finally, the capital of the whole country should be the same. You can move to the area that pays the most taxes. If this ideal is realized, I am afraid that the United States will now be a big Britain.
In addition, with regard to colonial management, also allows us to understand the position of Western governments from another aspect.
According to Adam, colonial companies like the East India Company did not have the relationship with the government as we thought. In fact, such a company is deceiving the top and the bottom.
On the one hand, it deceives the trust of the government and obtains huge loans and exclusive trade rights, and on the other hand, it oppresses the local people in India. Get any benefits, and the people of India suffer even more. So, where did the money go?
It was all wasted and corrupted by the people of the East India Company. Simply put, the whole world did not get the maximum benefit from such colonial policies, and such policies seriously hindered the development of the world economy, that is to say, made the world poor.
Therefore, the post-war anti-colonial movement has its natural rationality. Even for an old colonialist country like Britain, the anti-colonial movement is not only a bad thing but a good thing.
Adam Smith is known as the originator of modern economics, so this book has established the theoretical framework of modern economics.
In this book, various aspects such as division of labor, currency, prices, and taxes have been discussed in detail.
After reading this book, I have a feeling that modern economics has been completely established in him, and so many modern economists are only refining and abstracting his work.
Adam Smith's familiarity with the social situation at that time and the historical data is simply amazing. Everywhere there are detailed data to confirm his theories, and his incisive analysis of social facts can be seen everywhere.
This is a feeling I get from reading the works of most of the great scholars, that is, their knowledge is very detailed, and they all start from the facts. This is the most useful thing I have learned from this book. Before, I always wanted to do big things.
4. The Big Short
The Big Short: Inside the Doomsday Machine by Michael Lewis
The #1 New York Times bestseller: a brilliant account—character-rich and darkly humorous—of how the US economy was driven over the cliff.
When the crash of the US stock market became public knowledge in the fall of 2008, it was already old news.
The real crash, the silent crash, had taken place over the previous year, in bizarre feeder markets where the sun doesn't shine, and the SEC doesn't dare or bother, to tread: the bond and real estate derivative markets where geeks invent impenetrable securities to profit from the misery of lower- and middle-class Americans who can't pay their debts.
The smart people who understood what was or might be happening were paralyzed by hope and fear; in any case, they weren't talking.
The crucial question is this: Who understood the risk inherent in the assumption of ever-rising real estate prices, a risk compounded daily by the creation of those arcane, artificial securities loosely based on piles of doubtful mortgages?
Michael Lewis turns the inquiry on its head to create a fresh, character-driven narrative brimming with indignation and dark humor, a fitting sequel to his #1 best-selling Liar's Poker.
Who got it right? he asks. Who saw the real estate market for the black hole it would become, and eventually made billions of dollars from that perception?
And what qualities of character made those few persist when their peers and colleagues dismissed them as Chicken Littles?
Out of this handful of unlikely—really unlikely—heroes, Lewis fashions a story as compelling and unusual as any of his earlier bestsellers, proving yet again that he is the finest and funniest chronicler of our times.
5. Lean In
Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg
I don't know how to start the story. All I can say is that I have a girlfriend who has experienced a midlife crisis of beauty.
She is so beautiful, looking forward to her appearance, she is slender and beautiful, and she can attract attention anywhere.
She has a gentle personality, funny words, likes music, writes novels by herself, has a husband who loves her very much, and has a very interesting job.
Everything was perfect except for her upcoming 28th birthday. How old is a man's midlife crisis? It should be 45 in "American Beauty" and 50 in "Shall we dance".
When you feel that life can only keep going downhill, you will really be desperate to grab something. This feeling is even stronger when you are used to having a lot.
I recently read 2 books related to women: "Lean In" and "So What About Thirty-One". The former tells me that there are many choices in this world, but don't hold back just because you are a woman.
Fight for whatever you want. You can work until the day you have a baby, or you can work harder than everyone else. You have to lean in, sit on the table, keep your hands up, cry a lot and move on.
Knowing that you are a woman doesn't mean you have to sit at home obediently and define your role from the very beginning.
You can still take risks, take more responsibility, and strive for more things. Rights and obligations are always in balance, and in order to be free, you cannot depend on others.
How will I live? This sleepless night, I can't define my own rules. I can only vaguely think, at least not marrying and having children as the greatest success, nor showing a good life to others.
Be honest with yourself, be brave, and strive for what you really want. For the rest, just pray that the world treats me kindly.
6. The 7 Habits of Highly Effective People
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey
In any case, the easiest person to change is yourself. Learning good habits is the beginning of success.
When everyone grows up, most of them will experience the process from dependence to independence, from independence to mutual dependence. Learning different behaviors can change the gate of destiny.
The 7 Habits of Highly Effective People tells us what to do and how to do it. The seven habits are:
[Habit 1: Be proactive]
Only when a person is responsible for himself can he be responsible for others; only when a person has his own principles and values can he be respected by others. Believe in yourself, go all out to do things, be passionate and energetic, and you will infect those around you. Everyone chooses to create their own life, which is also the most basic decision of everyone.
[Habit 2: Persistence]
Sometimes, the hardest thing for people is to stick to their original dreams.
[Habit 3: Important things first]
The most precious thing in the world is time. Time management skills determine your success or failure. What must be done on your own, what must be delegated to others, what must be thought out in advance, and what must not be considered? The better you are at judging and dealing with it decisively, the more efficient you will be and the more obvious your value will be.
[Habit 4: Win-win thinking]
Get rid of the military mentality of life and death, establish extensive cooperative relations, and use competition and cooperation to build a good ecological environment. The ancients said that to suffer is to take advantage.
[Habit 5: Know each other and know yourself]
Sincere communication of the mind can enhance understanding and friendship. Doing things is being human.
[Habit 6: Be Eclectic]
Bring together the wisdom of everyone, and use it for your own use. To achieve a lofty goal is often not achieved by oneself. Those who make good use of the strength of the team are the real smart people
[Habit 7: All-round development]
Life is so important, so don't take it too seriously.
7. The Lean Startup
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
I have seen many unknown entrepreneurs. They are not willing to imitate successful foreign products. They hope that they can innovate and let foreigners go to copycats. They want to try to prove that they also have the ability to innovate.
Today, with the popularity of Steve Jobs, everyone seems to be trying to find their own innovative ability.
Innovation is easy, and everyone has an idea.
And it seems that if you have the money, you can turn an idea into an actual product by hiring a bunch of people.
But this is not the case. The probability of innovation failure is very high. Innovation seems to be an art rather than a science. It wasn't until batch after wave of startups in Silicon Valley succeeded or failed that some people began to notice that there were patterns.
This book shows how we can turn ideas into practice.
Traditional thinking tells us to make a plan and strictly implement it.
In fact, this approach is completely unsuitable for innovative attempts.
Its core idea is that entrepreneurship is full of unknowns, and the most important thing is to put ideas into the market as soon as possible, even though "fakes". Then constantly adjust and feedback.
Not building a perfect product, not strictly implementing a business plan.
There are too many self-perfect products that simply cannot be sold.
I can feel this myself. I thought that a product that I once thought would be so popular has been polished for a long time, and it took me a long time to carve some details. As a result, people got it and told me directly that we don't need this thing.
8. Zero to One
Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel
We often put all our energy into competition in order to defeat our opponents, for credits when we go to school, and for promotion when we work. You can't generate excess returns, and if you can't win quickly, it will bring endless depletion of value. Our value is not to beat the opponent at all.
If we focus on defeating the opponent, then where is the time to think of better ideas to develop? Therefore, if you can't defeat your opponent, you should join forces with your opponent. If you foresee fierce competition, then turn away, be independent, and build a world of monopoly.
The world is not completely fair, the world has secrets. If you fantasize about getting the most value out of hard work, you're not trying hard enough. Hard work without any consideration is not effort, real effort is trying to discover the secrets of the world and achieve your goals.
The excerpts are as follows:
- Boldness is better than mediocre and conservative
- A bad plan is better than no plan
- It is difficult to obtain excess profits in a competitive market, and a monopoly is possible
- Marketing is as important
as product. The purpose of a business is not to beat all Your opponents, if you're focused on beating your opponent, you won't have time to think of better ideas to develop.
In fact, most people in modern society should have heard of it: progress without a plan is called "evolution". Darwin wrote that life "evolves" on its own, even if it is not prepared. Every life is just the result of some random mutation of some organism, and the best version wins in the end.
We often think that competition is the essence of business, and even in order to defeat our opponents, we focus all our energy on competition, but if we cannot win the competition quickly, it will only lead to the consumption of value, not the creation of value. If you can't beat your opponent, you will join forces. For example, Peter Thiel and Elon Musk created Paypal.
Only look for the best, because the best generates more value. The world is disproportionate.
9. Thinking, Fast and Slow
Thinking, Fast and Slow by Daniel Kahneman
Generally speaking, I will try to avoid expressions such as "best book". This is honey, another is poison, and evaluations based on personal likes and dislikes often lack reference value.
However, I would love to say that Thinking, Fast and Slow is the most useful book I have ever seen. There are three reasons: first, this is a reference book about knowledge and methods, and its usefulness is relatively objective and can be evaluated;
secondly, the theme of this book, "how to think", involves all people with brains, far more than the “Bible” (for Christians);
Lastly and most importantly, the conclusions of this book are based on rigorous facts, deduced by scientific methods, regardless of “common sense” Whether it matches or not, you can't believe it.
Some people may compare this book with those spiritual and inspirational books with beautiful writing but all the author's subjective opinions, but this similarity is only on the surface, and what is inside is exactly the opposite.
Thinking, Fast and Slow is based on the author's framework for human thinking: System 1 and System 2.
System 1 refers to the uncontrolled or unconscious thinking mode of human beings, and
System 2 refers to the thinking mode that is controlled or consciously carried out by people themselves.
Thinking or judging with System 1 is very fast, so people often use it to form an opinion in their minds in the first place.
But sometimes System 1 may be inconclusive or wrong, so humans often turn to System 2 for a more complex and laborious thought process in an attempt to supplement or correct System 1.
However, the above statement does not mean that System 1 is perceptual and System 2 is rational. Actually, System 2 is often affected by System 1. This effect may be correct or it may be wrong. And System 2 is lazy and often neglects to verify that errors made by System 1 cannot be corrected.
10. The Essays of Warren Buffett
The Essays of Warren Buffett: Lessons for Corporate America by Lawrence A. Cunningham and Warren E. Buffett
For a speculative trader who mainly focuses on technical analysis, Buffett's corporate analysis theory is almost useless - the core idea of technical analysis is "price shows everything", and the stock price of companies with good fundamentals may not be. rise and vice versa.
Two things I learned from Buffett.
First, there are several factors that determine compound interest.
The formula for compound interest is:
n stands for time, I stands for yield, P stands for principal, and S stands for the sum of principal and interest.
Time is fair to everyone, and this factor can hardly be controlled. The only thing that can be done is to start this compound interest investment as soon as possible.
Yield, Buffett's annual rate of return is only 30%. If ordinary people expect higher than this, it may be a small probability event; the actual situation is that most people lose money in the stock market. Many of the factors that determine the rate of return are beyond our control, so it is difficult to achieve a steady increase in the rate of return.
The principal is the easiest to control, and this is an important factor in Buffett's success. The average annual rate of return exceeds that of Buffett. Although it is a small probability event, it is not that there are no such people. Why can't they obtain such huge wealth as Buffett?
Because Buffett's principle is high. If Buffett has an investment of $100 million, as long as the rate of return is 10%, then his income is $10 million; a retail investor's $10,000 went through a bull market and caught a stock that has doubled 10 times, but 16000 dollar and how high is the probability of catching a stock that has doubled 10 times, I believe everyone knows.
This is why the efforts of many institutional investors to raise funds far exceed the efforts of researching stocks. The return rate is difficult to control, and it is not guaranteed to increase as long as they work hard; however, the raising of principal is proportional to the degree of effort, roughly above is predictable.
Why did Buffett get so much capital? This is the second thing I've learned from Buffett - be honest with yourself and your investors.
I believe that when you read the annual report, some polite words are simply skipped because you don’t need to read it to know what is written in it. But Buffett's letters to shareholders over the years are well-known, because he is very honest, and he will be open and honest with shareholders.
If you are honest with yourself, you can objectively assess the current situation and have reasonable expectations of returns and risks; if you are honest with others, you will give investors a sense of trust, which will lead to more funds and less unnecessary pressure.
Be honest, and then raise your stake. Gaining the trust of others by deceit and boasting will one day know the truth, and the pressure to defend the lie is actually a cost, and it may become a huge cost.
11. The Effective Executive
The Effective Executive by Peter F. Drucker
Only to have the manager manage to learn it, of course not. Everyone needs to learn some management knowledge, and everyone is a participant in management. In terms of stepping back ten thousand steps, one's own life must be managed. Time is fair to everyone, and there is no big difference in IQ. Why do others run Mercedes-Benz and BMW, and you prefer to share scan codes with your girlfriend?
Maybe it’s because you are not efficient enough, not doing the most important things at the right time, not doing the most things in the least time, day after day, in place year after year, it’s time to make a change and take action, Have an efficient life.
"The Effective Executive," tells us: Can a group of ordinary people do extraordinary things? It's totally doable. As long as everyone in our organization can be productive. Can it be learned to be effective? Being effective can be learned. Does everyone have to be productive? Being productive is something managers must do in all knowledge organizations.
Every knowledge worker is actually a manager—even if he has no so-called authority. As long as he can make outstanding contributions to the organization. The effectiveness of managers is often the most critical factor in determining the effectiveness of an organization's work; not only senior managers are managers, but all those responsible for actions and decisions that contribute to the effectiveness of the organization's work should also work as managers and thinking.
How to be effective? Record and analyze the use of time, focus on contributions, give full play to the strengths of people, prioritize priorities, and make effective decisions.
What makes an effective executive? The measure of the executive, Peter F. Drucker reminds us, is the ability to "get the right things done." This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence, imagination, and knowledge may all be wasted in an executive job without the acquired habits of mind that mold them into results.
Drucker identifies five practices essential to business effectiveness that can, and must, be learned: Managing time Choosing what to contribute to the organization Knowing where and how to mobilize strength for best effect Setting the right priorities Knitting all of them together with effective decision-making Ranging widely through the annals of business and government, Peter F.Drucker demonstrates the distinctive skill of the executive and offers fresh insights into old and seemingly obvious business situations.
12. The Intelligent Investor
The Intelligent Investor by Benjamin Graham
Graham wrote specifically for amateur investors, and Buffett called it "the greatest investment book ever"; "Securities Analysis" (Graham Dodd). Graham's classic, a must-read book for professional investors, Buffett believes that every investor should read this book more than ten times.
First clarified the difference between "investment" and "speculation" and pointed out how smart investors should determine the expected return. This book focuses on the investment portfolio strategies of defensive investors and active investors and discusses how investors respond to market fluctuations.
The book also elaborates on issues such as fund investment, the relationship between investors and investment advisers, the general method of securities analysis for ordinary investors, the securities selection of defensive investors and active investors, convertible securities and warrants, etc.
13. The Tipping Point
THE TIPPING POINT is the biography of an idea, and the idea is quite simple. Is that many of the problems we face-from crime and teenage delinquency to traffic jams-behave like epidemics. They aren't linear phenomena in the sense that they steadily and predictably change according to the level of effort brought to bear against them.
They are capable of sudden and dramatic changes in direction. Years of well-intentioned intervention may have no impact at all, yet the right intervention at just the right time can start a cascade of change.
Many of the social ills that face us today, in other words, areas inherently volatile as the epidemics that periodically through the human population: little things can cause them to tip at any time and if we want to understand how to confront and solve them we have to understand what those tipping Points' are.
In this revolutionary new study, Malcolm Gladwell explores the ramifications of this. Not simply for politicians and policy-makers, his method provides a new way of viewing everyday experience and enables us to develop strategies for everything from raising a child to running a company.
14. The Four-Hour Work-Week
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss
The ideal living state of most people may be similar, that is, freedom in time and space. But most people don't live this kind of life now, but keep fantasizing about their retirement one day in the future... probably mainly because of the following three reasons:
- No money or think that the money is too little;
- No time;
- No courage to change;
then the corresponding solution is:
- No money - first of all, you should know that XX (such as international travel) can be done with very little money; secondly, learn to be financially independent,
- No time - this is the first time I've heard such a concept - separate income and time.
- Reduction of information intake
- Bold decentralization (including assignment and outsourcing, etc.);
- The popularization of the network makes the realization of a remote office, and a lot of space moving time is saved.
- No courage - try to think in a different way, live in a different way, become brave and willing to change; I think besides practice, the key is how much you want to do something.
Of course, there is another kind of person who is neither of the above three, rich and does care about change but feels empty and boring for a lot of time, because they have no idea what kind of life they want to live.
After reading this book, I disagree:
- Most of the outsourcing mentioned in the book is based on the lower price/exchange rate difference between developed and developing countries, which does not seem to us very much. Be applicable;
- This book is not about cultivating real wisdom, but more of a quick technique; -- such as how to use the loopholes in the rules to win the Sanda champion, how to use some opportunities to create your own Li title instead of Developing true competence;
- The author's repeated concept of mini-retirement and delayed gratification is not the same thing.
All in all, this book has inspired me a lot. I want to try it out, but the specific ideas are still brewing.
15. Crossing the Chasm
Crossing the Chasm by Geoffrey A. Moore
The structure of this book is very western, and from a certain perspective, it is like a scientific paper: it describes a phenomenon that cannot be explained by a traditional model, and then proposes a new model (the gap model), using a large number of examples to explain the phenomenon.
Analytical interpretation (early mass-pragmatist behavioral analysis), then deduction (Normandy way and overall product).
The key to this book is an understanding of the early mass-pragmatist model of behavior, which is an important theoretical basis for the methodology that follows in this book.
Each of us has the experience of a pragmatist. We prefer to use products that rank first and second in the market. In essence, we want to control the risk. No one wants to be a guinea pig. Some work rhythms are disrupted, and we are afraid of falling into chaos.
Fear of getting into chaos is a huge obstacle for new technology products to pragmatists, and even with new features, they can't surpass the leading products on the market in terms of completeness and reliability.
How to bridge the gap? The method proposed by the author does re-emphasize the characteristic that pragmatists are afraid of chaos, find the painful point of the pragmatist's existing workflow, dig out a market segment, and use this as a breakthrough - "What matters is not in the blank market. of consumers, but the significant impact of the painful experiences of those consumers.”
Dig into a blank market segment, where you are more likely to be the dominant player in the market, and you can get pragmatists out of confusion and give them greater assurance than other products, and this is the solution given by the author.
Also based on this characteristic of pragmatism, the author derives the concept of the overall product. What pragmatists need is a structural solution.
The target customer profiling in the book is a good way to make demands, using natural language to describe how applicative customers work before using a new product, and how they work after using it, based on behavioral traits (customers should Never get into a mess), an interesting approach to deriving requirements.
Although it is a book about marketing, it is actually very useful for implementing things in daily work. How implement your ideas, methods, and new processes in an organization will inevitably encounter various resistances. After reading After this book, you will revisit it from a systems perspective and find solutions, because most people are pragmatists.
You May Like Also: Best Business Books for College Students
- The Innovator's Dilemma
- In Search of Excellence
- The Art of War
- The First 90 Days
- The Smartest Guys in the Room
- The E-Myth Revisited
- The Fifth Discipline
- Too Big to Fail
- Barbarians at the Gate
- The Personal MBA
- The Hard Thing About Hard Things by Ben Horowitz