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Introduction of "The Lean Startup" by Eric Ries.
About the Author: Eric Ries
Book: The Lean Startup by Eric Ries
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses is a book by Eric Ries describing his proposed lean startup strategy for startup companies. Ries developed the idea for the lean startup from his experiences as a startup advisor, employee, and founder. Wikipedia
- Originally published: 2011
- Author: Eric Ries
- Genre: Fiction
- Pages: 336 p. (US hardcover edition)
The Lean Startup Book Summary
Excerpts from the original text
1. Adhesive growth engine
2. Viral growth engine
3. Paid growth engine
4. Technical warning
The Lean Startup Book Review
Reading "The Lean Startup" by Eric Ries
Lean Startup Notes
2. The growth hypothesis is used to test how new customers discover a product or service.
3. Four questions to think about before doing:
- Do users agree that the problem you are solving is the problem they are facing?
- If there is a solution to the problem, will the user pay for it?
- Will they buy from us?
- Can we develop a solution to the problem?
5. Minimize the viable product (minimum viable product). Minimizing viable products is not used to answer product design or technical questions, but to verify basic business assumptions.
6. When you want to develop a minimally viable product, you should follow a simple principle: give up all functions, processes, or efforts that are not directly useful for the knowledge you need.
7. The company's growth rate mainly depends on three factors: the profitability of a single customer, the cost of acquiring new customers, and the repeat purchase rate of existing users.
8. The smoke test gives users the opportunity to book an undeveloped product. The smoke experiment only measures one thing: whether the customer is interested in trying the product.
9. Comparative testing is to provide customers with different versions of products at the same time.
10. The biggest advantage of working in small batches is the early detection of quality problems.
11. With a large number of death spirals, the product may be infinitely delayed, with unlimited functions, and it will never be perfect.
12. Sources of growth: New customers are brought about by the behaviors of previous customers.
- Word of mouth
- Derivative effects from product use
- Advertising with funding sources. As long as the cost of acquiring a customer (marginal cost) is lower than the income (marginal revenue) that he brings, the excess can be used to acquire more customers.
- Repeat purchase or use.
14. Viral growth engine, the virus coefficient is greater than 1, and the virus cycle will increase exponentially.
15. Paid growth engine: increase the income of each customer and reduce the cost of acquiring new customers.
16. Five Why break the casserole and ask in the end. The true cause of the problem is often obscured by other more obvious manifestations. Use the five why you need to follow the rules: tolerate the first mistake; don't allow the same mistake to happen twice.
17. The more outrageous the suggestions made, the closer the compromised direction may be to what they want.
18. Vanity indicators, show the best scene, not the actual situation.
19. Executable indicators, which measure the actual situation.
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