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Top 15 Books Every Entrepreneur Should Read in 2022


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What Book Should I Read as an Entrepreneur? Hey, so today I'm going to be taking a look at 15 Books Every Entrepreneur Should Read in 2022 that are essential for entrepreneurs and business owners if you're trying to make more money. 

I think these books can really help you in your life by influencing you and really positively affect your life and make more money for you just from these books so I personally try to read at least a business book per week. 
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But obviously, there are going to be times when you just can't there are things that come up in your life where you can't read as much as you would like to so let's talk about these 15 different books every entrepreneur should read in 2022.


    Top 15 Books Every Entrepreneur Should Read in 2022



    1. Influence: The Psychology of Persuasion 


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    Influence: The Psychology of Persuasion by Robert B. Cialdini

    This is a very strange book.
      The practicality of the book is very strong, the cases are just right, the analysis is incisive, and the coverage is quite extensive - it includes almost all the cases in the psychology books I have read, such a book can already be called a masterpiece. 

    In particular, a discussion of how psychology is applied to marketing. But what is very inconsistent with this is that the logical framework of this book, that is, the process of organizing independent theories into a unified system, can be said to be a mess (perhaps also because of the current situation of many branches of psychology and lack of unity).

    I think the book's flaws

      Don't be fooled by the apparent seven-chapter division. I'm more concerned with what's behind the book. This book is missing some very important content, but the key is to ignore the commonality of many things:
    • The need for a sense of security. It is repeatedly mentioned in the book that people make decisions based on the authority and the public, which is for simplicity (the need for efficiency). But it's also a need for a sense of security (to make lower-risk decisions). We can not be too simple, but in any case, it is impossible to feel insecure. At the same time, security also requires us to stick to our past decisions and beliefs (commitment and consistency) and to compete for resources we may lose (scarcity). In fact, the reasons covered in these chapters are governed by the common cause of security. In fact, security plays a very important role in psychology.
    • Trust advice because you trust the suggester. We trust authority, the public, and the likes for one reason, and it is because we trust them that we trust their advice and their actions. This is a biased judgment.
    • Take the false as the true (the disguise cannot be seen through). The book does not distinguish between fake favors and real favors, fake promises and real promises. Those tricks exploit our inability to see through the camouflage (giveaways as favors, voided agreements as promises).
    • To generalize with partiality (fuzzy understanding). Two and three are all because we made the mistake of generalizing. Even the title and clothing are used as proof of identity, etc. because there is some generalization in our understanding. Seeing this, you should know how many things that are actually the same in nature are treated as different things in the book.
      There is a lot of confusion in the book. For example, "occupying scarce resources" and "competing for scarce resources" are different. The former is for-profit and the latter is for satisfying psychological needs. 

    Therefore, it is wrong for the author to say that "we buy things for utility rather than possession". It should have both components, but we should usually pay more attention to the former (utility value).

      In addition, some of the analysis is not reasonable -- I mean that some cases are not analyzed in this book and analyzed in other psychological works, and I think this book may not be reasonable in comparison. 

    For example, in the multivariate ignorance effect, an important reason is that individuals in the group will think that their responsibilities are reduced. Therefore, in the author's instructions on how to seek advice, it is "possible" to instruct specific bystanders to rescue themselves. While this helps to reduce uncertainty and increase personal responsibility.


    2. Getting To Yes 


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    Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher

    This book mainly talks about a principled negotiation method, which is different from the hard-line or moderate positional negotiation that we often see, and emphasizes focusing on the common interests of both parties. 

    There are four main negotiating steps: separating people and things; focusing on interests, not positions; creating options for the common good; and insisting on the use of objective criteria.

           The author believes that when negotiating, it is necessary to separate people and things and to separate relationship interests and substantive interests. When negotiating, don't get hung up on your position, haggle over your position. 

    We want to create options for the common good, and at the same time identify your best alternative, in case you need it, not forgetting that the most important interests are the basic human needs, such as security, financial interests, belonging, gaining acceptance from others, Being able to control their own lives, people are sometimes willing to make some compromises for these basic needs, and they need to focus on these basic needs when negotiating. 

    When the interests of the two parties are in conflict, it is generally easier for people to accept the standard rather than the position by insisting on using objective standards and solving problems with corresponding standards.

          In short, the more clearly you understand the other party's interests, the better you can satisfy the other party at the least cost. 

    Therefore, it is necessary to do a lot of work before negotiating, understand the interests of the other party, and prepare the best alternatives, so as to reach a sensible agreement, and achieve an efficient and friendly negotiation.


    3. Crushing It! 


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    Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too by Gary Vaynerchuk 

    The author repeatedly emphasizes the mentality, especially the importance of patience; attaches great importance to the logic of the head platform to seize traffic. Following each step to build a personal brand basically works, but there are many uncertainties that lead to failure, and this book is just to teach you how to do it without making a big mistake.

    Internet business. Content matters. Risky (what business is not risky?). Find your niche. Be an up host, open your own podcast, be a Youtuber, etc., provide content, build a personal brand, attract fans, then receive advertisements, sell goods, and finally, achieve financial independence while doing what you like happily. 

    PS: This book has numerous case studies and an inspiring conclusion at the end. There are very inspiring authors and very motivating content. Before preparing to do up, you can take a good look again, you can get a lot of inspiration!


    4. Rich Dad Poor Dad 


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    Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki

    I read this book for the first time when I was 10 years old. I remember brainwashing me at that time like a hurricane blowing in my head, and it was blown down. At that time, my parents were also educated like their parents in the book: good grades in exams and good schools. 

    But this book tells you that these are all clouds! If you want to achieve financial freedom instead of working to support yourself, that's all pointless! What a shock, it's almost a push to reshape the values. 

    At that time, my investment in the stock market had already made a small gain, and I was thinking about what to do next. After reading this book, I was overjoyed. There is quite a feeling of finding a guiding light. Later, self-study business management, elective accounting, finance, etc., were more or less influenced by this book. 

    I remember sharing many of the ideas in the book with my parents at that time. They all felt that there was some truth to them, but they were deeply trapped in the system and could not change, or their thinking was fixed and they were unwilling to change. After reading this book after 11 years, I can't find the shock of that year again. 

    In fact, there are very few books now that have moved me as much as this one did. Can you think that your thinking has begun to solidify? This is actually the sadness of adults. . The conclusion is that you should read this book early, and it is basically useless if you are late. 

    The text of this book is easy to understand, and the title of the book makes people wonder if it is actually for children. As an enlightenment book for children who do not have financial business concepts, there may be no more suitable book than this book.


    5. The Four Hour Work-Week 


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    The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss 

    The ideal living state of most people may be similar, that is, freedom in time and space. But most people don't live this kind of life now, but keep fantasizing about their retirement one day in the future... probably mainly because of the following three reasons:
    1. No money or think that the money is too little;
    2. No time;
    3. No courage to change;
    then the corresponding solution is:

    • No money - first of all, you should know that XX (such as international travel) can be done with very little money; secondly, learn to be financially independent,
    • No time - this is the first time I've heard such a concept - separate income and time.
    1. Reduction of information intake
    2. Bold decentralization (including assignment and outsourcing, etc.);
    3. The popularization of the network makes the realization of a remote office, and a lot of space moving time is saved.
    • No courage - try to think in a different way, live in a different way, become brave and willing to change; I think besides practice, the key is how much you want to do something.

    Of course, there is another kind of person who is neither of the above three, rich and does care about change but feels empty and boring for a lot of time, because they have no idea what kind of life they want to live.

    After reading this book, I disagree:
    • Most of the outsourcing mentioned in the book is based on the lower price/exchange rate difference between developed and developing countries, which does not seem to us very much. Be applicable;
    • This book is not about cultivating real wisdom, but more of a quick technique; -- such as how to use the loopholes in the rules to win the Sanda champion, how to use some opportunities to create your own Li title instead of Developing true competence;
    • The author's repeated concept of mini-retirement and delayed gratification is not the same thing.
    All in all, this book has inspired me a lot. I want to try it out, but the specific ideas are still brewing.


    6. The One Thing 


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    The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller 

    What kind of experience is it to read this book? 

    1. The cover is white and black on the ground, the design is simple and beautiful, and the book is equipped with several pictures to help understand the content. In addition, the layout is sparse and comfortable, and it looks very comfortable;
    2. When faced with various choices and trivial matters in life, we often feel at a loss and forget our original goals. The purpose of this book is to help you sort through the seemingly intricate obstacles at hand and help you live a more productive, orderly, and happier life.
    In the book, "there is only one most important thing" is demonstrated with multiple examples, many guiding opinions are given, and many clear illustrations are inserted to make the readers understand more vividly.

    The main content: 

    The whole book is divided into 3 major parts and 18 small chapters. The "most important thing is only one" is discussed with examples, and instructive Tips are put forward at the end of each chapter.

    The dry goods are as follows:

    If you chase two rabbits at the same time...you can't catch one. ——Russian proverb

    1. Do only one thing

    I found an interesting phenomenon by summarizing the relationship between my own success and failure and behavior: every time I have great success, it is time for me to focus on one thing.
    Everyone's time and energy are limited, and if you try to cover everything, you'll be exhausted and you won't be able to do anything well. So, try to narrow down your goals and focus on one thing, and that is a success.

    2. The domino effect

    The domino effect tells us: knock down the dominoes, just nudge the first piece after building the dominoes.
    So doing the most important thing is like knocking down the first domino, and then the rest of the problem will be solved.
    Success is always achieved, one step at a time, one thing at a time.

    3. A track record of success

    The world's top companies are usually known for one of their products, or businesses, and rely primarily on their profitability. For example, Google focuses on its search engine business, and Intel makes most of its revenue from the sale of its processors.
    Behind all success stories, there are successful people who stick to their goals consistently.

    A lie that misleads and hinders success.

    Here are 6 lies that prevent us from being successful:

    • Everything counts:
    • Dealing with multiple things 
    • at the same time Living regularly
    • Lack of willpower
    • Trying to balance all aspects of life
    • Big is bad
    • Everything is important
    In life, everything seems to be urgent and important, but Henry Devi Thoreau said: "It is not enough to be hardworking, and so are ants. It depends on why you are busy.

    " Chad Kirk summed it up in "The 80/20 Rule": "The 80/20 Rule says that a small number of causes, inputs, and efforts often yield a large number of results, outputs, and rewards." received by giving.

    Find 20% of 20%, and then find 20% of it, until you find the most important thing!


    7. The Hard Thing About Hard Things 


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    The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz 

    The author is Ben Horowitz, founding partner of A16Z, the most ferocious VC in Silicon Valley in recent years.

    The whole book is very sincere, and the author does not brag about how good the company he manages and how satisfied the employees are. 

    On the contrary, I spent a lot of space on how I dealt with the crises (often caused by wrong decisions or changes in the market environment) in the process of starting a business. There are a lot of details and methodological thinking.

    In fact, the author is indeed very qualified, in the 8 years since he started and eventually sold Loudcloud (Opsware) to HP for $1.65 billion, his company has lived through the era of the dot-com bust, from a few months ago. It can still raise tens of millions of dollars to less than a penny. 

    The company is only tens or even days away from bankruptcy several times. The stock price fell from the highest of 6 dollars to 0.35 dollars and finally rose back to 14 dollars.

    If CEO is a profession, then this book should be a job description. There is no space for the halo of entrepreneurs here. Almost all the various problems that a CEO may face and how to solve them accompany a company from its establishment to its final stage (listing, selling, bankruptcy) and how to solve it, especially from the bottom of my heart. Dissect what a CEO thinks, thinks, and recommends for action.

    It was so wonderful that I will write a long review after I read it again.


    8. The Alchemist 


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    The Alchemist by Paulo Coelho

    I felt lucky to read this book when I was the most confused in my life. The first thing that struck me deeply – was when Santiago decided to travel the world to be a shepherd, his father agreed to the wrong choice. 

    After all, the shepherd had no future, and the future of traveling around the world was uncertain, but his father still did not stop him. When saying goodbye, Santiago saw the loss in his father's eyes, because he chose his father's ideal. 

    Imagine if you told your parents that you were going to be a hairdresser, a vegetable seller, or a shoe repairer... You'd be stuck with a bad label. Although you still have nothing to do in the end. We learn to deceive ourselves when we were young until we grow up and grow old, we have to teach the next generation to deceive ourselves. 

    Love, when it is not obtained, is the most solemn and greatest thing in life; later, when there is love, it will fade some colors but still wonderful things; later, it will become a dispensable thing. Santiago's love at first sight for the businessman's daughter is brutal when he discovers that a popcorn seller is more likely than him to win the woman of his dreams - the truth is, you can't satisfy her, others can. 

    But there is a woman in an oasis in front of him waiting for him - wishful thinking, not love, and making others unhappy with his own efforts, let go when it's time to let go. You can go as far as you can see. Santiago finally reached the pyramid and got the treasure, but looking back, he decided to give up many times, it was a chance - that is, God's omens made him re-energize and go to Egypt. 

    People are so easy to give up, a small failure can make people lose all the courage to continue. If you don't have the King of Salem jumping out from time to time to help you guide the maze on the road of your life, then you must be brave and don't be easily discouraged. Failure is the mother of success, and it's not always that boring. Life is the biggest theme of this book. 

    Everyone wants to experience the magical journey of a shepherd boy, but as the old gypsy woman who interprets dreams said, most people can't find the treasure because they think the story of the treasure is a joke from the beginning. Only when you treat life honestly can you discover your touchstone. Others laugh at me as too crazy, I laugh at others who can't see through. 

    People who thought the treasure was a joke didn't make it to the end or even set out, only Santiago went to Egypt and found the treasure. With the help of God, he strengthened his faith step by step. Too many illusions in front of you can make people make wrong decisions. And where is our God? God is ourselves.


    9. Titan  


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    Titan: The Life of John D. Rockefeller, Sr. by Ron Chernow 

    He never resorted to rude or coercive means to disobedient horses, but took them seriously and comforted them gently with great patience. This composure and conserving stamina also reflect the way he manages his vast oil empire. 

    Rockefeller's self-restraint, greed for money, and concentration (especially in shirking unnecessary prestige), as well as diligence and hard work, finally made him. Don't waste time, don't ask for more, do things steadily, you can do many things, that's great. The rhythm of life is regular. 

    Make preparations for anything and everything, and once you think there is no problem, you will go ahead and do it to the end. Rather than focusing solely on his own company, Rockefeller viewed the entire oil industry as a vast and interconnected mechanism for strategic alliances and long-term planning. Things can be strong, you must learn to use the current situation, and sometimes you can create the situation yourself. Being punctual creates trust. 

    A lot of people fail to achieve great things, isn't it just because they don't focus their energy, they can't eliminate external distractions at the right time, and focus all their energy on what to do? 

    With the huge desire for wealth, after he got a huge amount of money, he is still eager to justify his name on the one hand, but on the other hand, he is not willing to squander his property easily, even in the case of the University of Chicago He also showed great pain and uneasiness, but since the starting point was for his own reputation in the world, whether it was for God or the washing of his own reputation, he was forced to continue on this path that made him miserable. 

    It is more about seeing myself, especially when looking for moral comfort that I can attack from the mistakes of others, I seem to see a huge shadow of myself, that is, blaming others for what is wrong, and at the same time using noble reasons for my own actions. For the correct name. 

    Rockefeller has a very special behavior, that is, to consider things from the big picture, and then subdivide them from the local until they can no longer be subdivided. This can be seen in his golf.


    10. How to Win Friends and Influence People 


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    How to Win Friends & Influence People by Dale Carnegie

    It is true that this book reveals some human nature and the most basic ways to deal with others, but it has been practiced for a long time, and I have not seriously thought about it. It is easy to turn a method into an end, with dire long-term consequences.

    For example, Goodreads reader Caroline said that she listened to the book's advice, became a good listener in her personal life, was nice to many people, and after a year had gathered around her a bunch of "good people". friends,” many of whom are self-centered friends. Based on the advice in the book, she tries to find the bright spots in these friends and then praises them sincerely.

    The relationship is good, but these friends have not changed in essence, they are still a group of mediocre people, and there is no real "good teacher and friend" gathered around her.

    On the contrary, among a group of mediocre people, in order to "win" their friendship, she constantly "manipulates" her own thinking, seeks and sincerely praises their bright spots, and slowly ignores their mediocre nature. At the same time, she slowly loses herself, because this group of friends is not what she really wants.

    After using this method for a year, she has become accustomed to this kind of thinking. When she realized this, she was trying to forget the book and find herself.

    Therefore, she believes that this book is more suitable for those who have a clear understanding of the distinction between friends. For mentors and friends, use a sincere attitude to win and maintain relationships with them. For some friends who are judged to be unacquainted, just face them with a sincere attitude, not to please them.

    Dimitris's reply is even more thought-provoking: people who have figured it out, there is no need to read this book, because they have a deep understanding of pursuit, all methods and sincere attitudes are natural, and there is no need to pay attention to techniques.

    His suggestion is to go back and think clearly about what the beautiful world you want is like, and what is the ideal state for others.

    All answers must be thought through rationally. After you really figure it out, you can answer yourself: What is the motivation for interacting with others? Why *love* someone else?

    (PS For these questions, Carnegie did not give very convincing answers in the book. And according to the deep digging of it on Goodreads, Carnegie's motivation for writing this book is likely to be out of the pursuit of money and power. Yes. Interested readers can read the book review of Goodreads.)

    If there is a positive evaluation of this book, it is that this book can provide a model of intercourse with people, expand their horizons, and make readers aware emotionally and intellectually There are such interaction models and methods but is this what I really want?


    11. Think and Grow Rich 


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    Think and Grow Rich: The Landmark Bestseller Now Revised and Updated for the 21st Century by Napoleon Hill 

    If you think you will lose, then you have failed.
    If you think you dare not, then you do not dare.
    If you want to win but are afraid of not being able to win,
    then it is almost certain that you will not be able to win.
    If you think you're going to lose, then you've already lost, 

    and we'll see that when we look at the world, we have a desire before we can do it - it all depends on the state of mind.

    If you think you are superior, you must think you are superior. Only by first aiming high and believing in yourself can you win.

    The competition in the arena of life is not always about strength and speed. One day, those who believe in their abilities will win.

    I am the master of my own destiny, the helmsman of my own heart, I love myself, so I can give others a greater love and more tolerance. To a ray of light, I will never hesitate to rush forward, even if I hit my head with blood, I believe that the door to success is there waiting for me to knock. I must give all my strength, never hesitate, and always move forward.

    Wealth is actually a conceptual thing. Wealth is not real currency and gold. Wealth is a kind of ability to survive, the determination to surpass oneself. Wealth is a relationship pathway. Wealth is something you can have if you want because wealth is the release of your inner potential. 

    To change one's mediocre life is wealth; to change past thinking habits is wealth; wealth is a way of life that a person achieves to release his potential and creativity. Wealth favors only those who truly provide society with the products and services that most people need.


    12. Principles  


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    Principles: Life and Work by Ray Dalio 

    Ray Dalio, one of the world's most successful investors and entrepreneurs, shares the unconventional principles that he's developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals.

    In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and has grown into the fifth most important private company in the United States, according to Fortune magazine. 

    Dalio himself has been named to Time magazine's list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater's exceptionally effective culture, which he describes as “an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.” 

    It is these principles, and not anything special about Dalio—who grew up an ordinary kid in a middle-class Long Island neighborhood—that he believes are the reason behind his success.

    In Principles, Dalio shares what he's learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. 

    The book's hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. 

    He also describes the innovative tools the firm uses to bring an idea of meritocracy to life, such as creating “baseball cards” for all employees that distill their strengths and weaknesses and employing computerized decision-making systems to make believability-weighted decisions. 

    While the book brims with novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they're seeking to achieve.

    Here, from a man who has been called both “the Steve Jobs of investing” and “the philosopher king of the financial universe” (CIO magazine), is a rare opportunity to gain proven advice, unlike anything you'll find in the conventional business press.


    13. Never Split the Difference 


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    Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss

    On a business trip, after reading this book on and off, I couldn’t help but want to hide my secrets and dare not share such a good negotiation method. 

    First Sword: Repeat the opponent's words. By repeating the last 2 or 3 words, you can unconsciously build a relationship of mutual trust, resulting in a lot of information. 

    Second Sword: The voice of a late-night radio host. Speak in a slow, falling tone to create a safe conversational atmosphere. 

    The third sword: mark the other party's emotions. Using empathy and expressing the other person's emotions in words can quickly close the distance. 

    Fourth Sword: Pulling the stab. Speak out the accusations that may be made against you first, and say that you are not human, so as to release the resentment and stinging pain in the other party's heart, and the situation will be a new one! 

    Fifth Sword: Let the other party say no. Saying "no" gives him a sense of control, makes him feel like he's in charge of the conversation, and makes the discussion more lively. 

    Sixth Sword: Guide the other party to say: You are right. Summarize the other person's situation in your own words, showing your great concern and understanding for him. When he says "you're right", you're on your way. 

    Seventh Sword: Use "what should I do" to create the illusion of the opponent's control, and actually lead him to start bidding with himself. 

    The eighth sword: Talk about the price, be precise to the single digit. The calculation of $1 can show that you have calculated to the extreme and made the greatest concession. 

    Ninth Sword: The "7, 38, 55" principle finds liars. Always remember that words can only account for 7% of the information, intonation 38%, body and expression 55%. 

    So, try to interview! Negotiations are encountered everywhere in life, and even coaxing children to sleep is a difficult process, and the above methods seem to be able to resolve all differences, hurry up and learn!


    14. Zero to One 


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    Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel 

         We often put all our energy into competition in order to defeat our opponents, for credits when we go to school, and for promotion when we work. You can't generate excess returns, and if you can't win quickly, it will bring endless depletion of value. Our value is not to beat the opponent at all. 

    If we focus on defeating the opponent, then where is the time to think of better ideas to develop? Therefore, if you can't defeat your opponent, you should join forces with your opponent. If you foresee fierce competition, then turn away, be independent, and build a world of monopoly.

        The world is not completely fair, the world has secrets. If you fantasize about getting the most value out of hard work, you're not trying hard enough. Hard work without any consideration is not effort, real effort is trying to discover the secrets of the world and achieve your goals.

        The excerpts are as follows:

    1. Boldness is better than mediocre and conservative
    2. A bad plan is better than no plan
    3. It is difficult to obtain excess profits in a competitive market, and a monopoly is possible
    4. Marketing is as important
        as product. The purpose of a business is not to beat all Your opponents, if you're focused on beating your opponent, you won't have time to think of better ideas to develop.

        In fact, most people in modern society should have heard of it: progress without a plan is called "evolution". Darwin wrote that life "evolves" on its own, even if it is not prepared. Every life is just the result of some random mutation of some organism, and the best version wins in the end.

        We often think that competition is the essence of business, and even in order to defeat our opponents, we focus all our energy on competition, but if we cannot win the competition quickly, it will only lead to the consumption of value, not the creation of value. If you can't beat your opponent, you will join forces. For example, Peter Thiel and Elon Musk created Paypal.

        Only look for the best, because the best generates more value. The world is disproportionate.


    15. Shoe Dog 


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    Shoe Dog: A Memoir by the Creator of Nike by Phil Knight

    After being recommended by a friend, it took me a week to finally read this book. I've never been a big fan of autobiographical books, and this one has far exceeded my expectations. It even forced me to become a fan of Nike Road!

    This thick autobiography is full of sincere and casual brushstrokes. The rarest thing is that you can find that he faces the road he has traveled with almost no glorification. A whole bunch of mistakes and failures are laid out in front of you, unpolished, for you to criticize.

    It made me feel that this is not another success study, but a tutorial on facing failure correctly.

    Competition is everywhere in life. The two flat concepts of winning and losing are like two extremes, the winner is the king and the loser is the loser. But no one wins all the time, more often, more losers, games, jobs, entrepreneurship.

    In the most turbulent decades of the American economy, when the brand culture has not yet begun to rise, the rise of Nike is really inseparable from the spirit of the Phil Knight team.

    In fact, what they want to say is too simple. Victory is never just about winning, in real-world racing, the track never ends. You can pass someone at any time, or you can be overtaken by an unknown opponent the next second.

    So how to do it?

    Just run, don't stop, don't look back.

    Even in the face of the strongest opponent, even if there is no chance of winning, at least if you have the attitude of fighting hard, you will not lose.

    After all, there is still a long way to go.

    Such a brand spirit, cool.





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